In 1977, Harold Schiferl, Don Utschig and two other partners formed Warehousing of Wisconsin and construction began on the first warehouse of 108,000 square feet in Wisconsin Rapids, WI. This first warehouse, which opened in 1977, also housed the WOW corporate offices until 1993 and would see six expansions and grow to the 472,500 square feet that stands there today.
Over the years, WOW has expanded not only this warehouse but built and leased facilities throughout Wisconsin, Idaho and Illinois. Warehousing of Wisconsin, or WOW as it was often referred to as, became a name synonymous with quality and trust by the paper & dairy industries. Building on that reputation, WOW added refrigerated warehousing space in 1985 in Schofield, WI. To date, WOW Logistics has grown its refrigerated warehousing business to encompass six locations and 22 million cubic feet that primarily services the dairy & food industries.
Presently, with nearly 7 million square feet of ambient, refrigerated and freezer/cold storage space in 23 distribution centers used for public, contract and lease warehousing, WOW services over 300 customers in 50 different industries in our multi-temperature facilities. As we move to the future, WOW will continue to invest in technology, training and new locations to cater to our customers' ever changing needs. – less