Putting all its media eggs in one basket, Cox Media Group is the organization that holds Cox Enterprises' broadcasting, publishing, and digital operations. The independently-operated divisions comprise about 15 broadcast television stations (Cox Television), more than 80 radio stations (Cox Radio), and about eight daily newspapers and more than a dozen non-daily newspapers (Cox Newspapers) across the country. Daily papers include The Austin American-Statesman and The Atlanta Journal-Constitution. Cox Media also includes direct marketing firm Cox Target Media, and sells television and online advertising through its leading national ad-sales company, Cox Reps.
The group accounts for about 12% of its parent company's revenues. Cox Enterprises established the relatively young Cox Media Group in 2009 in order to take an integrated approach to its media holdings. It formed the group to save costs and leverage sales, research, and digital functions across its newspaper, television, and radio businesses. An example of such efforts includes using reporters interchangeably and employing collaboration across all media platforms.
The company in 2010 made significant progress with this strategy in Ohio, where it integrated its newspaper, TV, and radio operations into the newly renovated $13 million Media Center under the CMG Ohio banner. CMG Ohio is home to finance, IT, marketing, newsroom, and sales employees who collaborate in shared work spaces. Elsewhere the company used its integrated approach to help boost digital operations. In 2010 its Atlanta sales and digital teams set a precedent by creating Cox Media's first cross-platform promotional campaign on TV, newspaper, and radio outlets in that market.
Also on the digital front, in 2011 the company showed its commitment to new media through the formation of Cox Digital Solutions. The online division of Cox Media's Cox Reps ad sales business, Cox Digital Solutions serves advertisers, agencies, and publishers. It sells digital advertising across the company's 1,300 local media sites in nearly 150 markets. Shortly after its formation, in 2011 Cox Digital Solutions expanded through the acquisition of the IB Local Network business and advertising sales group of Internet Broadcasting Systems.
In 2011 Doug Franklin was named president of Cox Media Group. Franklin has been with Cox for more than 30 years, having joined the company as a door-to-door circulation solicitor from Dayton, Ohio. – less