Director, Display Media Buying
XL Marketing - New York, NY

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About This Role:
XL Marketing is at the forefront of data-driven performance media buying across all digital channels. We are looking for a candidate with a proven track record of success in display media buying, with an emphasis on direct placements and CPA optimization. As a senior member of the division, you will have a tremendous amount of autonomy and resources at your disposal to help you achieve your targets.


  • Deploy a high six-figure/month media budget and aim to maximize profit margins for the Interactive division.
  • Work with a diversified base of clients on various CPA campaigns.
  • Forge publisher relationships and negotiate CPM/CPA pricing to align with CPA goals.
  • Direct end-to-end display campaigns, from media planning & buying, to trafficking, reporting and optimization.
  • Optimize campaigns to sustain margins across verticals and placements.
  • Work with our internal design team to request/improve high-performing banner creatives.

Candidate Requirements:

  • 4+ years prior experience in display buying against CPA goals with an established media agency or in-house team.
  • Demonstrated record of CPM direct buys that back out to CPA targets.
  • Strong analytical skills, ability to analyze raw data, draw conclusions and make recommendations.
  • Deep knowledge of ad serving technologies (DoubleClick, Mediaplex).
  • Proven record of success in direct response/CPA campaigns a must.
  • Experience in financial services/mortgage and education a plus.

Compensation & Benefits:

  • Industry-leading compensation plan, including a base salary on top of an uncapped, competitive monthly commission structure derived from the profit you generate.
  • Full medical and dental benefits.
  • 401(k)
  • Generous vacation package.

Note: This role is not a fit for candidates geared towards branding/awareness campaigns. We are solely focused on direct response, and our goal is to initiate and scale the industry's best click-to-conversion (including retargeting) campaigns.

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