Industry leader in online entertainment coverage
General Manager, Movies and Kids (Former Employee) – Santa Monica – September 3, 2013
Pioneered relationships between the movie studios and the internet portal, leading the way in creating new editorial and marketing experiences for audiences and advertisers, strategies now copied and considered standard across the internet medium.
My purview stretched across all areas including editorial, marketing, sales, pr and video production.
As a traditional Silicon Valley tech company burdened by perpetual executive turn over at the highest level, there was reluctance to embrace the inherent sexiness and differentiating business prospects of being a leading destination and partner in the Entertainment space.
As a result, however, I did benefit from much autonomy to grow not just the presence of the movie industry online but also to push the boundaries of my own role which kept my experience fresh and exciting.