Let your fingers do the walking through Yellowbook. Founded in 1930, Yellowbook is one of the country's oldest and largest independent publishers of yellow pages, with more than 1,000 directories that serve small and medium-sized businesses nationwide. The company has grown through acquisitions and new product launches, today offering not just free and paid print advertising in Yellowbook but an array of digital and mobile marketing tools and services for small businesses, including custom video ads on Yellowbook.com, customer lead tracking, hosting and optimization, search engine marketing, and website design. Yellowbook is part of hibu's US operations.
Headquartered in New York, Yellowbook has regional offices in Cedar Rapids, Iowa and King of Prussia, Pennsylvania. It has hundreds of local Yellowbook offices throughout the US.
Sales and Marketing
Yellowbook offers multiple targeting and placement options for advertisers, including top-of-page banner placement to gold placement with video ad features. Prominent paid ads typically require a 12-month contract. Through Yellowbook's WebReach product, advertisers can get their business ads placed on popular search engines like Google and Yahoo!.
Over the last couple of years, Yellowbook has been beefing up its mobile offerings, which is being driven by smartphone and tablet popularity. In 2011 the company launched a new version of its US Yellow Pages app designed for Android tablets. The app features map-based business listing results that make it easy for users to find a particular business. Prior to that, in 2010, the company launched a similar iPad app available for download through Apple. – less