Marketing products and promoting brands is one and the same for Zimmerman Advertising. One of the largest retail ad firms in the southeastern US, Zimmerman offers creative development and branding services to a variety of clients, with particular expertise in the automotive retail sector. Its creative philosophy centers on the idea of "brandtailing," the merging of branding strategy and retailing to promote products and services while building brand identity. Founded in 1984 by former "Mr. Florida" Jordan Zimmerman, the agency operates through more than 20 offices in 10 states. Zimmerman is a unit of advertising conglomerate Omnicom Group.
To expand its service offerings, Zimmerman has partnered with electronic media marketplace provider SoftWave Media Exchange to create Z-Media Exchange, an easy-to-use online interface used for buying radio, cable, and television space for direct marketing campaigns. The click-and-buy product gave Zimmerman a leg up in the cutting edge online media buying market.