Manage marketing projects providing the assignment, design and daily tracking of marketing campaigns, following loading 200+ sales ops to appropriate sales teams for weekly follow up.
Implemented campaign management process with quicker SLAs, waterfall reports, segmentation analysis, and quality control practices.
Primary point of contact to three sales divisions for all data operations, reporting/analyses, and strategic direction; providing recommendations for whitespace penetration for managed accounts.
Implement new enhanced data elements from data partners, such as Dun & Bradstreet; allowing over 400 account executives with deeper insight into customer and prospect management.
Ensure execution of business imperatives between managers across of all verticals