First Street, Inc. is looking for an experienced search engine optimization (SEO) specialist to help improve our various websites visibility. You will need to have the ability to identify technical SEO obstacles as well as develop on- and off-page optimization elements for new and existing websites.
If you can explain the difference between 301 and 302 redirects, know when to use rel=nofollow, the canonical tag, robots.txt, have a favorite link-building secret, and can build senior management buy-in by explaining SEO to them in easy-to-understand terms, then we want to talk to you about coming to work for First Street.
You’ll be responsible for managing SEO projects and providing high-level content organization strategy. You’ll work with the internet marketing team to provide guidance on building search engine friendly websites and write copy that’s great for search engines as well as users.
Act as main point of contact for SEO projects/campaigns
Develop and communicate SEO strategy and project plans
Analyze, identify, and communicate on-page and off-page opportunities for increasing search engine visibility
Conduct keyword research, review code and designs, write SEO friendly copy, make usability recommendations, and execute link-building campaigns
Write recommendations and produce regular reports documenting progress
Work closely with marketing and technical staff to communicate goals and ensure projects stay on track
Provide management with performance reports and improvement recommendations on a monthly/quarterly basis using various tools (e.g. Webmaster Tools, Google Analytics, SEMrush, etc.)
Discover content creation opportunities for increased traffic and conversions
This position requires:
Proven success in increasing websites’ organic rankings, traffic, and revenue
Working knowledge of microformats
Ability to create 301 redirects and XML sitemaps
A conversion-focused mindset
Advanced knowledge in keyword research
Excellent writing and communications skills
Prior success in link building
Strong data analysis capabilities
Proficient in Microsoft Excel
Ability to collaborate with PPC team members to improve total campaign results
Knowledge of coding implications, user experience, and information architecture
Experience with analytics/reporting tools such as Google Analytics
Experience in click-through-rate optimization of ad copy or meta content
Experience implementing local and mobile SEO tactics
Ability to code in HTML and CSS a plus
Requires 3+ years of relevant experience working on websites and 2+ years on hands-on SEO experience
First Street is an Equal Opportunity Epmployer.