SEO Specialist Search Engine Optimization
firstSTREET - Richmond, VA

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SEO Specialist
First Street, Inc. is looking for an experienced search engine optimization (SEO) specialist to help improve our various websites visibility. You will need to have the ability to identify technical SEO obstacles as well as develop on- and off-page optimization elements for new and existing websites.
If you can explain the difference between 301 and 302 redirects, know when to use rel=nofollow, the canonical tag, robots.txt, have a favorite link-building secret, and can build senior management buy-in by explaining SEO to them in easy-to-understand terms, then we want to talk to you about coming to work for First Street.
You’ll be responsible for managing SEO projects and providing high-level content organization strategy. You’ll work with the internet marketing team to provide guidance on building search engine friendly websites and write copy that’s great for search engines as well as users.

 Act as main point of contact for SEO projects/campaigns
 Develop and communicate SEO strategy and project plans
 Analyze, identify, and communicate on-page and off-page opportunities for increasing search engine visibility
 Conduct keyword research, review code and designs, write SEO friendly copy, make usability recommendations, and execute link-building campaigns
 Write recommendations and produce regular reports documenting progress
 Work closely with marketing and technical staff to communicate goals and ensure projects stay on track
 Provide management with performance reports and improvement recommendations on a monthly/quarterly basis using various tools (e.g. Webmaster Tools, Google Analytics, SEMrush, etc.)
 Discover content creation opportunities for increased traffic and conversions
This position requires:
 Proven success in increasing websites’ organic rankings, traffic, and revenue
 Working knowledge of microformats
 Ability to create 301 redirects and XML sitemaps
 A conversion-focused mindset
 Advanced knowledge in keyword research
 Excellent writing and communications skills
 Prior success in link building
 Strong data analysis capabilities
 Proficient in Microsoft Excel
 Ability to collaborate with PPC team members to improve total campaign results
 Knowledge of coding implications, user experience, and information architecture
 Experience with analytics/reporting tools such as Google Analytics
 Experience in click-through-rate optimization of ad copy or meta content
 Experience implementing local and mobile SEO tactics
 Ability to code in HTML and CSS a plus
 Requires 3+ years of relevant experience working on websites and 2+ years on hands-on SEO experience

First Street is an Equal Opportunity Epmployer.

About this company
First Street is one of the largest technology solutions providers to senior citizens in the country. We employ 150+ people at our location...