I'll tell you why religion and god should not be used as a marketing strategy and why Aimco is evil for attempting to do so (if that is truly their motivation)
1. Aimco is required to operate under "Fair Housing Law" if they start touting Christianity, they are discriminating against their residents by selectively staffing their properties with individuals of the Christian faith.
2. They are violating Title VII law (not the first time they have done this of course) in which individuals are protected from employment discrimination based upon the same criteria as fair housing.
3. Their operating processes contradict Christian principles and teachings thus making them hypocrites.
4. They are a governmentally regulated industry (in their capital (low income) division. This could be considered a church and state separation issue. They even have high end expensive apartments that are HUD financed (through a loophole in former HUD law that says that if a certain percentage of the population within a geographical area is low income, that a high end building can also qualify for HUD financing- trust me, they know ALL the loopholes (christian, right???)
5. They are too stupid to realize that their main shareholders are primarily of the Jewish faith. (the big banks)
6. Its just bad business to mix personal fairy tales with business. If i believed in the Wizard of Oz as the creator of the universe, i certainly wouldn't start seeking out followers of the movie as my employees.
As usual, Aimco violates rights, breaks society's rules, and generally operates in a culture of insanity - this latest development proves it.