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What do you think -- is this company going to survive and thrive? Are they looking to expand their staff, or do you think layoffs are inevitable?

How does AutoTrader.com stack up against the competition?

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Supraguy23 in Atlanta, Georgia

71 months ago

I have been in the automotive industry for more then ten years, buying/selling cars, going to auctions and e commerce online etc........... I think Autotrader.com and Autotrader the magazine is a great company which nobody at this moment in the internet auto industry can touch. However, autotrader is very stubborn on who they hire which is kind of unfair to the real applicants that apply. If autotrader so called Cox corp continues on hiring people/ friends who have 0 background in the auto industry or have 0 background in management over people then they will eventually fall apart. That is why they layoff or really fire more people every year due to lack of knowing what they are doing.

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jaw0208 in Los Angeles, California

69 months ago

They eliminated 36 positions in Region 5 today. Don't know the total company count.

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jaw0208 in Los Angeles, California

69 months ago

They?ve eliminated all of the sales service positions nationwide. The eight Inside Sales staffs have been reduced to four. The brea regional office let their inside reps go--total of 8 jobs elminated.

Supposedly, there are 108 SSRs total. They created a new position called, ?Account Specialist.? There are only eighteen open positions for the west region to fill however and 26+ people looking to apply.

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JP Prime in Virginia

69 months ago

What's up their sleeve after their fiscal year ends in Dec? 50% field staff layoffs? Not that they'd ever actually term it a "layoff" and be exposed to paying unemployment!

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fabalust1 in Stone Mountain, Georgia

68 months ago

ATC just let go its entire FSBO (private seller) department and shut down almost all of its Inside Sales departments.

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undertrader in Atlanta, Georgia

68 months ago

The company will be back on the market after January layoffs. I am sure of it !

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JP Prime in Virginia

68 months ago

Sadly I wouldn't be suprised if they continue layoffs in January and put it back up for sale. Cox would realize a half decent price on ATC, the newspapers on the other hand they will take a bath on.

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sad sack in Marietta, Georgia

67 months ago

One of the oddest things to me is that I've not seen mention of this current layoff ANYWHERE but here.

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Buttered Chorizo in Tampa, Florida

67 months ago

sad sack in Marietta, Georgia said: One of the oddest things to me is that I've not seen mention of this current layoff ANYWHERE but here.

It's been been mentioned in some local media, where the markets were most effected.

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Trader No More in Norfolk, Virginia

67 months ago

Bye Bye Auto Trader…

I used to work for the company, and was very shocked (well, sort of) from recent events.

So I found some information online, have been in contact with a lot of old co-workers, one of whom made it to the national cut, and will transition to AutoTrader.com.

As you’ll see in this article in the first link, they will be closing ALL AutoMart and AutoExtra publications in all markets, and shifting to strictly online. While the article STATES that they will be keeping all Auto Trader and Truck Trader Magazines that are currently running, still running, one of the survivors indicated on yesterday’s conference call, with Ian MacDonald, the Vice President of Sales Ops, in not so direct terms, that the Auto and Truck Trader titles will be eventually out too—that they are shifting them to strictly private party ads, but because that will shrink the books dramatically, and lack substantial content, it will give them their out to do away with them altogether. The only reason they are leaving them for now, is due to distribution/rack agreements with Dominion Enterprises/Landmark Media Enterprises. The second link indicates a pending lawsuit between the two companies, due to this whole mess.

The rep also said that Ian indicated that all reps coming over from AutoTrader/AutoMart will all be HEAVILY bonused on whatever business they can bring from where they were, onto the AutoTrader.com side.

Furthermore, according to the grapevine, the apparent reason for the final doing-away with the print components, is due to the fact that in recent months, when AutoTrader.com/Cox Auto Trader was put up for sale and then taken off, was because they were contacted contacted by big companies like Yahoo, Google, as well as some other large companies, with POSSIBLE interest, but no one was interested in the print division. By doing away with that division now, it will make them a better product overall to sell to either company, or to any other high bidder.

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Trader No More in Norfolk, Virginia

67 months ago

There’s also speculation that they will group together any and all print debts under the Cox Auto Trader/Auto Mart division (which of course includes AutoMart.com and AutoExtra.com), separate AutoTrader.com out into its own completely separate entity more-so than it is now, and file bankruptcy, leaving only AutoTrader.com remaining, and leaving an entity with little-to-no debt—prime to put to market.

This in itself would obviously mean bye-bye AutoMart.com and AutoExtra.com(which was already known), and would make sense, as with the cancellation of their print products, their databases would shrink IMMENSELY, with no more basic feeds from print. And who would sell it? The print reps who sold for them before are gone by January 23rd. And the reps going to AutoTrader.com (only 140 or so out of like 1400 sales reps), are being bonused to take business AWAY from the other units, AutoMart/AutoTrader/AutoExtra.

For example, the majority of Auto Mart listings in my area come from the book, as their online penetration is MUCH weaker than their print penetration. The listings now in our area will be a joke…

The links below:

hamptonroads.com/2009/01/cox-auto-trader-close-norfolk-office

hamptonroads.com/2009/01/landmark-sues-over-dispute-cox-about-publications

For dealers who are getting tired of the on-going Trader Publishing saga (separating Auto’s and Commercial Trucks), the Cox Auto Trader saga (Auto Trader versus AutoMart versus AutoTrader.com), and the continued, unreasonable price increases, my advice is simple:

Look to your LOCAL forms of classified advertising…they are market-based, they have their own brands and reputations, hopefully have been around for a while, and in turn, have business models that will keep them strong and in play for a long time to come, without succumbing to corporate greed.

Good luck to all! (Dealers and Auto Trader and Auto Mart victims.)

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deadpresidents in Canton, Ohio

67 months ago

Trader No More in Norfolk, Virginia said: There’s also speculation that they will group together any and all print debts under the Cox Auto Trader/Auto Mart division (which of course includes AutoMart.com and AutoExtra.com), separate AutoTrader.com out into its own completely separate entity more-so than it is now, and file bankruptcy, leaving only AutoTrader.com remaining, and leaving an entity with little-to-no debt—prime to put to market.

As crazy as it sounds I actually believe this. They could also wash a ton of bad accounts receivable that autotrader.com is/has accumulated out with this scenario as well. I have a feeling Cox wants to remain in the wholesale auction & cable/communications business almost exclusively and is looking to push all remaining print entity's off the plank that would then render the online division "marketable" enough for a big layer to buy it out. That's alot of print reps that'll be out of work, wonder how many .com reps they're planning on letting go? Any .com rep's with any seniority better start looking now.

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undertrader in Atlanta, Georgia

66 months ago

I beleive this also. wow this is crazy

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MissDec in Atlanta, Georgia

65 months ago

I have been an employee at the corporate office for almost 5 years. (I've worked in bldgs. A,B,& C, now im in the new PCW bldg.) I currently work in the Customer Ops dept & have NEVER experienced any of the things the above AC's are talking about. We recieve bonuses quarterly, annual bonus & raises. I've been promoted 3 times & receive a nice salary. I guess I don't understand all the complaints on here because we're not in the field dealing with the dealers, but the atmosphere at corporate is a pleasant place. Even with the 200 layoffs we had at corporate a couple of months back, moral seems to be high nowadays due to the fact that the workload has picked up like crazy due to us absorbing the print side of the business.

Im sorry to hear that many of you are/were not happy there, but this is one of the best companies I have worked for. & no I'm not drinking the "kool-aid" of Chip Perry or any of the other execs. Since I've never worked in the selling/AC side of the business I cant comment, but it must really be a different atmosphere, & I'm sorry to hear that. :(

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ravenwolven in Tampa, Florida

65 months ago

MissDec in Atlanta, Georgia said: I have been an employee at the corporate office for almost 5 years. (I've worked in bldgs. A,B,& C, now im in the new PCW bldg.) I currently work in the Customer Ops dept & have NEVER experienced any of the things the above AC's are talking about. We recieve bonuses quarterly, annual bonus & raises. I've been promoted 3 times & receive a nice salary. I guess I don't understand all the complaints on here because we're not in the field dealing with the dealers, but the atmosphere at corporate is a pleasant place. Even with the 200 layoffs we had at corporate a couple of months back, moral seems to be high nowadays due to the fact that the workload has picked up like crazy due to us absorbing the print side of the business.

Im sorry to hear that many of you are/were not happy there, but this is one of the best companies I have worked for. & no I'm not drinking the "kool-aid" of Chip Perry or any of the other execs. Since I've never worked in the selling/AC side of the business I cant comment, but it must really be a different atmosphere, & I'm sorry to hear that. :(

Well now I know where my bonus went to. Corporate.

All of those people looking for work- its sad. I'm now one of them and it really sucks. I know the sales people were really up in arms about something and a lot of them left, even managers. I had 4 deadlines a month- 4 magazines to layout by myself, so I didn't catch what was going on in sales. All I know is from experience
AT makes promises it doesn't keep and you're just a number there. If you're a square peg, you better be ready to mash into that round hole no matter what the cost. I was also informed that work came first, before family - before health, and I better buck up.

I'm so relieved to be out of there

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ravenwolven in Tampa, Florida

64 months ago

If there are any car magazines that are looking for a PROFESSIONAL FREELANCE GRAPHIC ARTIST, I'm available. Email me at ravenwolven@yahoo.com. If you mention this post, I'll give you a discount. Special considerations given to other DISGRUNTLED FORMER EMPLOYEES of Auto Trader.

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