A BRIEF PRAXAIRIAN HISTORY
In the marketing community, a "BRAND" name means everything in business. When the drunkin sailor of the Exxon Valdez ran his oil tanker upon a reef, the vessel (and company) could no longer be recognized as a trustworthy "BRAND".
In effect, the ship was renamed the
"SEA RIVER MEDITERRANEAN".
On the night of December 2 1984 (drunkin sailor)
CEO Warren M. Anderson's chemical plant in Bhopal, India experienced catastrophic plant failure and has killed to date over 15,000 people. On June 30 1992, to distance itself from this tragedy, the gas division was spun off to Union Carbide Corporation's stockholders. The "Ship" was renamed