Safeway is oversold on itself. As an insider I saw official calumny in action from Safeway's top executives on down to store managers. Some poor marketing decisions were made buying Von's and Dominics stores. It was, and is, a company that still makes money "in spite of itself" by blithely ignoring customers, abusing decent employees and running a retail business contrary to real needs. Engages in absolutely the worst type of unresponsive behavior except when it comes to lining their silk trouser pockets. Safeway's leadership could care less. They let the Store Managers and Call Center employees "take the heat." If only the stockholders knew what really goes on in those shiny stores and at Safeway HQ.