How to Put Massage Envy(R) Out of Business

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anonymous anonmous in Freehold, New Jersey

106 months ago

How to Put Massage Envy Out of Business

Remember, Massage Envy under cuts hard working massage therapists by paying half of what the going rate is. Use this strategy against Massage Envy by undercutting their franchise fees. They currently charge $50,000 to buy a Massage Envy franchise; a masssage therapist with the financial backing might be able to structure a respectable franchise that pays massage therapists half of what a massage costs by offering the franchise opportunity for $25,000.00. This may very well immediately sink Massage Envy's expansion plans. On top of that, advertise that you accept competitors coupons and memberships from massage franchises. You may need to do this for a year or two while the Massage Envy franchises that are currently open continue to pay high rents in retail locations and go out of business. Then, when they go out of business along with the other discount massage franchise chains, you can raise your prices from $40 to $60-70. Even if you never charge as low as $40, you can still put them out of business by undercutting them on franchising opportunities and you can become rich doing this. You can use the franchisees' revenue stream to survive.

Another thing we can do is form some kind of union or use an existing professional agency like ABMP or AMTA for assistance. Recruit enough massage therapists or other people to volunteer to carry picket signs on the public sidewalks that are closest to Massage Envy(R). This will scare away there customers

It is okay to help people and it is also okay to make a profit; but there is such a thing as an ethical profit. Massage Envy does not make ethical profits in my opinion. This is an example of greed. Instead of everyone making a good living, Massage Envy wants to make it all for themselves. Prevent them from cheapening the industry (as an earlier blogger wrote) and seriously consider utilizing my plan described above. Also please forward this post to at least 10 others.

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PatS in North Carolina

105 months ago

Gray you did not deny your CHOp Chop business. We had one open up from us and came in secretly to recruit our Team members. This is bad business and speaks volume to their concept. I have to believe they are told in their buisness model that they pay $50K to steal employee's.

There fees and high rent will kill them

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grayneher in Castle Pines, Colorado

105 months ago

Chop shop denied

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Love Massage in San Jose, California

17 months ago

There is a new opportunity in town for massage therapists!

Soothe is a mobile massage app and website that connects the best, hand-picked massage therapists with clients in their area to fill same-day in-home sessions. Soothe has been established since late 2013 in Los Angeles and has since expanded to cover 6 other areas nationwide. We are currently hiring in San Francisco. Applying is easy online at soothe.com/apply.

We have reversed the equation that you find at most spas, chiropractors and Massage Envy salons. We pay the majority of the cost of the session to the therapist. We charge $99 for a one hour massage and $70 goes to the therapist!

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marleyism in Vacaville, California

16 months ago

anonymous anonmous in Freehold, New Jersey, I applaud your brainstorming here, but I have some critical questions to your proposition:

By raising prices after getting Massage Envy members to switch to us, how would this make any of us any better than Massage Envy owners?

I'm not sure what you're proposing though when you write:

"...a masssage therapist with the financial backing might be able to structure a respectable franchise that pays massage therapists half of what a massage costs by offering the franchise opportunity for $25,000.00."

I don't see how you're connecting what massage therapists are paid to the cost of the franchise. Please elaborate.

Regarding what "massage costs" I'm not following you there either. Are you saying that Massage Envy pays less than half of what massage costs? How do you determine what massage costs? Do you know that it takes much more than a $50,000 franchise fee -that initial investment for a Massage Envy clinic ranges from $412,600 - $938,000 depending on real estate?

Ref: www.massageenvyfranchise.com/franchise-cost

You mentioned high rents in retail locations. Where else would you suggest leasing space from to keep costs down? You won't want to establish business in a location with low foot traffic or in a dangerous area. What low cost areas have good foot traffic and are safe and clean?

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sjrogers7@*****.*** in South Gate, California

11 months ago

Unfortunately the only way this issue was resolved for me was hiring an attorney. You'd be surprised how much people in their corporate office "sit up straight" and pay attention to you. With the fire under, that is a stack of papers threatening a lawsuit, people finally listen, giving you the respect you deserve.

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TAYLOR in Mountain View, California

5 months ago

WHY WOULD U WANT TO PUT THUS FRANCHSIE OUT IF BUSINESS, WHEN PEOPLE WIRK SO HARD TO KEEP WHAT THEY HAVE!!PEOPLE LIKE U ARE SO DISTURBING TO ME!!U R JUST EVIL!!
POINT BKANK!!

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anonymous in Flower Mound, Texas

5 months ago

Several issues with your plan:

1) Rents are high in any good location that people will want to visit. Doesn't matter if it's in a retail shopping center or professional/medical complex.

2) Franchisees are far more interested in a winning concept than saving $25K on an initial franchise fee. The added fee may also be necessary to get the corporate support for a new location. There's a lot that goes into it & you need high-caliber people to advise you.

3) Discount massage franchises cannot afford to pay 50% commission on a massage. To illustrate: $80 massage - $40 to therapist = $40 for the spa to pay bills. That works. A $50 massage - $25 to therapist = $25 to pay bills. That is NOT enough & most spas will go broke. So, $50 massage - $18 to therapist = $32 to pay bills. That works if the spa is keeping their rooms full. I know it's hard to imagine running a spa can cost that much, but the expenses add up fast. Also factor in 20% for fair owner profit.

4) Forming a labor union may actually be viable in some states with new "joint-employer" rule. But doing so will kill jobs. Higher wages = higher fees to customers = less customers = spas going broke = therapists out of work.

Massage Envy & copy-cat programs have delivered massages to the masses. Demand for therapists has risen about 20% in the past 10 years, and is expected to rise over 20% in the next decade. I own a medical establishment with massage therapists. Ten years ago, I could hire them all day long for $12/hour. Thanks to Massage Envy, they are harder to find & I need to pay more. They are growing the industry and creating jobs by the thousands.

If you are unhappy with your pay, quit your job. Real simple. If nobody will pay you "what you're worth," perhaps your services aren't worth as much as you hoped.

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