1. Build STRONG relationships with every office you visit. The easiest way to influence prescribing behaivor is to have the physician and his staff in your back pocket
2. Know your product and it's coverage. You build credability and trust with your physicians if you can answer any of their product related questions and knowing which insurance's it's covered under
3. Organize your call plan. Visit your top physicians early in the week with plenty of samples and lunch programs, Visit your 'project physicians' in the middle of the week; These are physicians that write your product, but they write everyone else's product too, and you want to have the best share in their offices. AND visit your loyalists at the end of the week. Don't forget to see those physicians that are loyal to your brand and drive your bonus every quarter!