I wish I had the answer for you...it is so tough to find anything in my area, no matter what your age or experience. I too was in insurance/financial services for some years, and although I tailored my resume to my actual skills, not insurance related, it seems that any company reviewing my resume would focus on the places I had worked...and bingo, before you know it, the only calls I was getting were to sell insurance!
I was wanting a career change as well. I ended up taking a medical transcription course, and then discovered that it's difficult to get your foot in the door there too! That's another thread on here as well, as is your age reference. I am 48, so not quite 50, but close enough... The only thing I can suggest is to network as much as you can. I have even gone so far as to contact my previous customers for job contacts! These companies have no idea what we did in insurance for all those years... and it's a shame all the skills we worked so hard for are just ignored.
You are not alone! If you'll scan some of the older threads, you'll see that there is are so many of us out there. And some folks on this forum have some viable suggestions.
Don't give up! Good luck in your job search!