Channel Conflict - Traditional Channels vs Online Channels (Affiliates)

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aidanmontague in Sydney, Australia

122 months ago


Channel Conflict? How are the forum members handling it? Given the real world experience of this audience, I would be interested to hear if anyone has managed to overlay (or transition to) an online distribution model (a global affiliate sales force etc)from a traditional distribution network - i.e geographic distributors.

Several of my clients are making the transition from traditional distribution to a global affiliate structure and it is obviously causing some pain. I actually see the two models as fundamentally in conflict and in many cases a "hybrid" model seems the only viable option.

What experiences have others had?

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