What are the best online marketing manager qualifications and training to get ahead?

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What is the best training for becoming an online marketing manager? What types of ongoing training or certifications are necessary to be an effective online marketing manager?

What do non-traditional career paths look like?

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Iron Force in Vancouver, British Columbia

30 months ago

To be an effective online marketing manager you need to develop skills in SEO, social media, conversion optimization, blogging, email marketing and web analytics. You can start your own website and learn most of these skills online by experimenting and building your own audience.

This is a good resource by Sarah Bedrick, who does the Inbound Marketing Certification course from Hubspot. It covers the main certifications you should get online from industry pioneers like Google, Hootsuite, Hubspot, Wordstream and edX.


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ericperezus in Zephyr Cove, Nevada

21 months ago

I agree with Iron Force. You need to learn different types of marketing. SEO is a vital part of online marketing. And if you want to do paid marketing then you need to know about Google Adwords and get Google Adwords certification.

You also need to know about Google sitemaps & Google maps as they are crucial part of SEO and here is a very good source that might help you:


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