Host said: What are the top 3 traits or skills every public relations must have to excel?
Can you suggest any tips or insights to develop your public relations expertise?
Besides the usual, excellent writing and editing skills, I really think practicing the Golden Rule is of the utmost importance. Make sure to reply to all emails in a timely manner, even if it is obvious that the recipient didn't take time to read that beautifully crafted press release you sent. Remember, they are doing you a service by even contacting you, not the other way around. If you don't have patience with people, you should find another profession.