Ever wonder why so many books are written about Sales & Marketing alignment? Fairy Tale, Science Fiction or Management How-To...no matter what type of book you think it is, the CMO Council wants to know what you think about ths issue. What could marketing be DOING to help sales get better leads, bigger sales and faster close rates? Do you actually USE your CRM program?
Take part in a global research program to benchmark the current state of sales and marketing alignment. We have LOTS of answers from marketing...so sales...its your turn to sound off!