To be the best...

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What are the top 3 traits or skills every art director must have to excel?

Can you suggest any tips or insights to develop your art director expertise?

Coby Neill in Nixa, Missouri

97 months ago

1. Do great work.

2. Get along with the people you work with and the clients.

3. Get paid well for your efforts.

Ashley Pound in Fort Lauderdale, Florida

87 months ago

1. Know some design history; be aware of--but not a slave to--aesthetic trends; and stay open to ideas from your design team to keep the work fresh.

2. Keep in touch with your network (former professors/mentors, fellow ADs, designers, photographers, stylists, technicians, writers). Your contact list is one of your most marketable assets.

3. Understand the technology that helps you produce your work. Your vendors and subcontractors (printers, prepress, retouchers, set builders, I.T. consultants) are your best resource for learning. Show them respect. Ask questions. Learn to speak their language.

Janie in Chicago, Illinois

83 months ago

I am a Visual Communications major at the Illinois Institute of Art and I was wondering what instances you have to give informational speeches. Also, how many hours do you work per week?

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