To all active FAs out there who have built a substantial book of clients ($100m+), I pose a question to you: IF YOU HAD TO START OVER AGAIN WITH ZERO BOOK, IN OUR CURRENT ENVIRONMENT, HOW WOULD YOU PROSPECT TO (A) KEEP YOUR JOB AND (B) BUILD A RELATIVELY SUBSTANTIAL BOOK, SAY $20M, IN THE SHORTEST AMOUNT OF TIME (UNDER 12 MONTHS)? The long term strategy will be different and likely include referrals, networking with accountants and estate attorneys as well as higher minimum account requirements. One gentleman in these forums got canned from MS after 4 months due to production and he had just such a long term strategy which failed in the short term. Is it worth it to go after $250k accounts or should one not waste time on small accounts and go only for $1m+ in liquid assets? What are the best niches when first starting out to build a book in the first year as an FA (money-in-motion, family trusts, doctors, executives, etc)? What marketing methods would you use (ie seminars, cold calling, newsletters, door-to-door etc.)? The goal here is to try to learn from the collective experience of FAs that can look back and see 20/20, how they would get to a substantial book in the least amount of time. What works and what doesn't. After reaching that threshold, the strategy will change of course, however, to get there one must survive and try to thrive. Thanks in advance for your feedback.