Cold Calls

I have been reading through the forum and have a question for the veteran brokers. If cold calling is a thing of the past...how do you generate new business? I, like everyone else hates to do cold calls, but sometimes it seems necessary. Anyone else have any thoughts on this?
Btw..I have been in this business for 15yrs.

How did your day of cold calling go? Get any results?

I called 50 companies yesterday and obtained a bid for a huge company. All you have to do is call and be yourself. I called 23 today and obtained another list of lanes. This company is not as big but hey at least I got the opportunity to bid his freight.

Tfreight in Illinois said: I called 50 companies yesterday and obtained a bid for a huge company. All you have to do is call and be yourself. I called 23 today and obtained another list of lanes. This company is not as big but hey at least I got the opportunity to bid his freight.

What script do you use? I can't pretend to be someone else, but I want to say the right things. What are you saying in cold calling?