Advertising Costs

It’s very important in this business to keep a close eye on advertising costs. How much you spend and are you getting value for money. I’ve been in this business 8 years and I have to say that I think I’ve wasted most of the money I’ve spent on advertising.

Track - ask all new customers where they heard of you.
Don’t believe everything the Yellow Pages, Thomson, etc. sales people tell you.
Newspaper advertising is a waste of money.

By far the two best forms of advertising are:
your van and
your website

Get your self a good big sign on your van and when you’re not busy park it where lots of people will see it. I get loads of work by just parking the van in B&Q car park.

Get yourself a professionally written website. This has been by far the best thing I’ve done. Try to choose a web design company that and understands the customer. Don't bother with those who tell you they'll give you fancy graphics and spinning logos. I have a great site - simple, effective - great value for money. Also make sure your web designers can get you a good ranking in google for plumber searches in your area – very important.

I don’t advertise in YP, etc any more. I’m busier than I’ve ever been and now I spend hardly anything on advertising.