Itâ€™s very important in this business to keep a close eye on advertising costs. How much you spend and are you getting value for money. Iâ€™ve been in this business 8 years and I have to say that I think Iâ€™ve wasted most of the money Iâ€™ve spent on advertising.
Track - ask all new customers where they heard of you.
Donâ€™t believe everything the Yellow Pages, Thomson, etc. sales people tell you.
Newspaper advertising is a waste of money.
By far the two best forms of advertising are:
your van and
Get your self a good big sign on your van and when youâ€™re not busy park it where lots of people will see it. I get loads of work by just parking the van in B&Q car park.
Get yourself a professionally written website. This has been by far the best thing Iâ€™ve done. Try to choose a web design company that and understands the customer. Don't bother with those who tell you they'll give you fancy graphics and spinning logos. I have a great site - simple, effective - great value for money. Also make sure your web designers can get you a good ranking in google for plumber searches in your area â€“ very important.
I donâ€™t advertise in YP, etc any more. Iâ€™m busier than Iâ€™ve ever been and now I spend hardly anything on advertising.