Brinker International

“One of the best advantages of using Indeed was the ease of tracking results.”

Linda Pratt, Senior Recruiting Manager

Indeed is helping one of the world's top casual dining restaurant companies scale its online recruiting efforts through cost-effective pay per click advertising.

Background

Brinker International is the world's largest casual dining restaurant operator, including brands such as Chili's and On The Border, with locations in more than 25 countries. Brinker has continually ranked as one of Fortune's "World's Most Admired Companies" in the food service industry. To uphold that reputation, Brinker turned to Indeed to supply a strong flow of targeted candidates, and ensure its brand was being seen by the most job seekers possible.

Approach

With more than 1,700 restaurants and 125,000 employees, having a steady flow of qualified applicants is an essential part of Brinker's recruiting strategy. To build its applicant database, the client advertised all of its jobs on Indeed with a pay per click sponsored jobs campaign. "With Indeed, we definitely get more candidate flow than from any other source," said Linda Pratt, Senior Recruiting Manager at Brinker.

In addition to increasing applicant flow, a major benefit of advertising with Indeed was Brinker's ability to enhance the visibility of its brand at no additional cost. "Candidates get confused with the mixed branding on job boards, but with Indeed, candidates are sent directly to our own branded site," Pratt said. "We really see Indeed as a comprehensive employment marketing campaign – we get great exposure for our brand at no additional cost to recruiting talent." Without having to divert advertising budget to branding, Brinker was able to focus its entire Indeed advertising budget on targeting qualified candidates.

“With Indeed, we definitely get more candidate flow than from any other source.”

Linda Pratt, Senior Recruiting Manager
Brinker International

Results

Measuring performance with Indeed was effortless for Brinker. "One of the best advantages of using Indeed was the ease of tracking results," Pratt said. "Candidates were sent directly into our ATS – Hodes iQ – where we were able to easily measure Indeed's performance."

For a recent three-month period, Indeed delivered Brinker the following results:

  • 6,000 applications and 24 hires
  • $1.92 cost per applicant
  • $480 cost per hire
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