Associate Director US Customer Insights(Job Number: 1204522)
This position is responsible for Customer Insights/ market research for the US Anti PD-1 Lung indication under the leadership /supervision of a Director I/O or Nivolumab. This position requires an experienced marketing research professional to represent the market research function on cross-functional business teams with contributions that are consistent with the Customer Insights and Analytics vision and strategies, and drive superior strategic planning for the brand.
The person in this role must have the ability to independently manage complex business issues by appropriately framing the business questions and identifyingwell-reasoned solutions to addressing them. He/she should be able to accurately assess business issues and develop appropriate market research designs to address them. This role requires mastery of both primary and secondary research planning, design and analysis. The appropriate candidate must demonstrate strong technical understanding of marketing research tools and techniques, and superior analytic skills.
The person in this role must demonstrates strong verbal and written communication skills, and the ability to positively influence business decisions by leveraging marketing research data. He/she must be able to communicate concisely and positively with all levels and functions in the organization. Presentation of marketing research results must include well-developed conclusions and implications that are designed to impact business decisions at a strategic level. The person in this role must be able to work effectively in a fast-paced environment and to be responsive and adaptive to business issues and needs as they evolve.
This person must work constructively and effectively with the broader anti PD-1 team and the IO franchise (including Yervoy) cross-functional team members and global counterparts, as well as with our marketing research vendors. Must be able to give clear direction to vendors and oversee the execution of projects.
Candidate must have a bachelor's degree and a minimum of 7 years of relevant marketing research experience. An advanced degree and oncology marketing research experience as well as recent pre launch/launch experience is preferred, but high-potential candidates with other backgrounds will also be considered. The ideal candidate for this position must have demonstrated ability to leverage high-value marketing research to enhance and improve decision making. He/she must be adept at developing marketing research plans/budgets which align with the top business priorities; possess well developed business skills including the ability to identify key market drivers, stakeholders, the ability to think through viable customer models and other launch execution levers, and the ability to develop KPIs and track launch metrics, a solid breadth and depth of experience with various qualitative and quantitative methods, including conjoint, segmentation, positioning, and message testing; have strong executional skills and ability to manage projects within the allotted budget and timeframe; have demonstrated strong analytic capabilities; deep knowledge and experience with syndicateddata sources is essential; strong communication skills and the ability to successfully work across functions is required. Experience and familiarity with forecasting models and approaches is also a requirement.
Job Function: Market Research
Primary Location: NA-US-NJ-Plainsboro
: Global Commercialization - Market Research
Bristol-Myers Squibb - 21 months ago
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