AT&T Lead Product Marketing Manager Mobility WA GA or CA
AT&T 12,236 reviews - Redmond, WA

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Are you skilled in developing and implementing marketing strategy for highly complex products and services?

Expound on your experience at AT&T.

In this role you will develop as a Lead Product Marketing Manager who understands the dynamics of the industry, new and emerging product technologies and/or applications, have a thorough understanding of AT&T customer’s and 3 rd -party software developer’s needs, and ensure the development of a compelling customer experience; driving results, and product accountability. You will entice developers to invest themselves in AT&T’s advanced communications APIs to create the next generation of communications services.

This is how you’ll drive results, and success:
  • Be responsible for the success of a product or group of products through development and execution of a comprehensive marketing plan, including new and emerging products, technologies and/or applications

  • Be the product owner throughout the life cycle

  • Conduct multi-year product planning to determine product life-cycle decisions, ensure consistency with overall marketing and corporate strategy, and achieve product performance, revenue, market share/penetration, and profitability objectives

  • Identify, monitor and analyze internal and external performance parameters in order to reposition, modify features and identify new uses for the product

  • Provide continuing product surveillance and management of established product to attain financial objectives

  • Be accountable for revenue attainment and profitability and success of a product, or group of products, through the development and execution of a comprehensive marketing plan

  • Develop business plans and product positioning in the marketplace

  • Provide readout to the leadership level regarding products and plans as assigned

  • Collaborate with other AT&T offer teams to ensure customer experience and business services positions AT&T as the continued leader

  • Identify unmet software developer needs and translate those into enhancements to current features or brand new APIs

  • Perform competitive analysis to evaluate product capabilities, pricing, promotion, distribution; analyze how these impact market share

  • Motivate others to action and provide leadership qualities as needed

  • Foster strong relationships with internal and external resources. Engage with different functional teams and business units

  • Act as the team lead as needed to provide leadership to less experienced professionals

Position can be located in Redmond, WA or Atlanta, GA.

Required Qualifications:
  • Five or more year’s product management experience, preferably in consumer new product development

  • Must be comfortable with conveying the value of new and emerging products, technologies or applications to senior level management and across a diverse product team

  • Product launch and lifecycle management experience

  • Previous experience leading a cross-functional organization in executing projects from ideation to completion

  • Strong analytic and fact-based decision-making skills

  • Ability to manage multiple projects simultaneously and operate in a fast-paced, high-growth professional environment

  • Must possess both outstanding written and oral communication skills, including the ability to distill technical concepts into clearly phrased explanations

  • Must be proficient using Microsoft Office products including Word, Power Point, Excel and Outlook

Desired Qualifications:
  • Product management experience within high tech, software and/or wireless/telecom industry highly desired


  • API management experience is a plus

About this company
12,236 reviews
At AT&T, we’re connecting the world like never before. Ready to get in on the action? Together we’ll do great things. If you’re equal parts...