AT&T Sr Product Marketing Mgr
AT&T - Dallas, TX

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Primary Job Responsibilities:
Working as a Sr. Product Marketing Manager in Business Marketing you will be responsible for the strategic and tactical product

lifecycle management of multiple wireless products, platform, and key initiatives to ensure product/platform operates effectively and efficiently, provides a effortless customer experience, and achieved sales revenue targets and profitability.

You will also be r

esponsible for driving incremental top line and bottom line growth through effective product


Additional Responsibilities:
Lead the development of new and evolving mobile remote access solutions, VPN offers, and programs from idea generation to senior management approval of solution service descriptions. Role also includes working with cross functional teams to assure greatest customer impact adn contribution to key objectives. Specific responsibilities include: Generate new offer concepts or programs. Support recommendations with analysis of market dynamics, competitive positioning, wireless and enterprise business case input and evaluation. Develop forecast and marketing plan and manage the offer. Determine business case and offer viability in partnership with Finance. Facilitate senior management approval process. Establish feedback loop with cross functional areas to improve / enhanced offers / programs to expand market and improve performance against objectives


Required Qualifications:
Five years experience in product life cycle management required

Strong analytic and fact-based decision-making skills

Proven ability to translate ideas and vision into product definition and requirements

Proven ability to launch and support ideas and vision

Proven ability to work on and track multiple projects simultaneously

Proven ability to successfully partner with other organizations including technology, go-to-market, and device teams

Strong written, verbal and oral presentation skills

Strong strategic thinking skills

Working knowledge of assigned product(s), company functions, marketing and/or service policies and procedures and excellent communication.

Proficiency in PowerPoint, Excel, Word and other standard office computer applications

Desired Qualifications:
Six or more years experience in product lifecycle management

Experience in wireless services, data, and / or high tech industry--messaging experience

Ability to anticipate risks and devise contingencies to manage them

BA in Marketing or Business preferred




Primary Location








Day Job

Employee Status



Job Posting


Apr 18, 2013, 12:00:00 AM


Unposting Date


Apr 25, 2013, 11:59:59 PM

Job Level


Senior Associate/Second Level Manager

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At AT&T, we’re connecting the world like never before. Ready to get in on the action? Together we’ll do great things. If...