Account Director
Cornerstone RPO - Glen Allen, VA

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Create Digital is seeking an Account Director who has a passion for social media, a
strong understanding of how social platforms work, an analytical mind, and enthusiasm for exploring how social technology can be used to solve business challenges. The Account Director will play a key role leading the agencys largest account to design and deploy integrated marketing programs and innovative technology solutions based on clients business objectives and brand strategies.

We are looking for an Account Director who can advise clients on day-to-day
management of cross platform social media programs and tactical execution of social media campaigns yet also remain current on the use of new technologies and tactics. The successful candidate will work well as part of a cross-functional team, be a leader with the client and internally, be able to translate the clients business needs into functional requirements for our technology, user experience and creative teams, and seek opportunities to organically grow the account.


Work with the client to advance their business needs and develop solutions that meet their short and long-term business goals, requirements, and marketing needs.
Lead the internal team (Planning, Account Management, Production, Media) in understanding the clients business goals, requirements, and current marketing plans.
Deliver key presentations to small and large groups of client stakeholders.
Work with the client and internal teams to develop campaigns and approaches that use social media to help our clients engage their audience
Brief and work with the creative teams to bring program ideas to life.
Grow existing business through identification of and pursuit of new opportunities.
Produce reports on client projects, analyzing the performance of campaigns and making recommendations on how clients can increase their ROI in social media.
Keep up-to-date on the latest tools and social media tactics being used by brands, and how we can take advantage of opportunities to use new technologies and approaches to make our clients more successful
Research social media marketing and social business trends and pull specific, relevant stats and insights in support of strategic business cases
Translate conceptual marketing strategies into detailed business requirements and implementation plans
Communicate complex business requirements to technical and user experience teams
Review information architecture, technical documentation, and functional prototypes of client deliverables to ensure they align with the clients business goals.
Help ensure each stage within a given projects execution stays on strategy.
Consult with clients and internal stakeholders by sharing social media marketing thought leadership to help inform agency points-of-view.
Support the selection and partnering with 3rd party vendors having specific specialized expertise in support of strategy execution.
Ensure agency team operates at a high level, enjoys high morale (across departments), is appropriately rewarded, and delivers superior work.
Own responsibility for client-agency scope of work and negotiations.


Bachelors Degree in Marketing, Communications, Information Technology or a related field
5-7 years work experience working across a variety of digital marketing areas, such as digital media, social media, search (paid and/or SEO), email, etc.
Experience working directly with cross-functional teams of designers, developers and information architects to develop technology solutions that solve clients business challenges.
Experience using web and social media analytics to analyze digital marketing campaign performance and improve campaigns.
Ability to understand complex business requirements for technology solutions and translate those into functional requirements for development teams, such as sitemaps, UML diagrams, etc.
Previous experience developing websites and web applications a plus
Active in the digital marketing community
Visibly active participant in social media
Experience working at an interactive agency a plus
Thrive within a more entrepreneurial environment by managing to deliver while helping to build and operationalize best practices.
Be seen as a thought leader by staying ahead of trends in interactive marketing, emerging media, and communications.