The Account Director is responsible for maintaining or improving client relationships and satisfaction with the end result being incremental revenue growth with the client. The Account Director will apply an in-depth understanding of the client’s business or marketing strategy against the services that KBMG offers for the purpose of solving the client’s business and marketing needs. Additionally, the Account Director must be vigilant and skilled at maintaining or improving the overall client relationship by assuring that KBM is effectively meeting their needs or communicates when KBM can’t or perhaps should not (because there is a better resource) meet their requests.
Essential Functions / Responsibilities:
The following are essential functions and responsibilities for the position:
Developing or contributing to the client’s marketing (direct marketing) strategy by applying knowledge of current marketing practices, KBMG tools or services and insights about the industry or business.
Develop a strong relationship(s) within the client organization be becoming a trusted advisor and consultative resource to the client.
Use account relationship tools and processes provided by KBMG to monitor the status or “health” of the account on a periodic basis. Use the results generated by these tools or processes to develop specific action plans to improve the overall relationship and level of client satisfaction.
Interface with KBMG business units to assure that services or products deployed on behalf of the client are effective, delivered according to service level or other agreements and are meeting the client’s business or marketing needs.
Assure account revenue growth by identifying opportunities where KBMG can expand its service or product offering to meet the client’s needs. Included in this responsibility would be completing or overseeing the completion of statements of work (SOW’s) or request for proposals (RFP’s).
Using knowledge gained within the account(s) share as appropriate with other account team members to instantiate best practices across accounts.
Act as the primary liaison for the account to ensure effective communication between the client and KBMG.
Quickly and effectively resolve any problems or disputes that may arise between the client and KBMG
The following knowledge or skills are required:
The ability to help shape and understand a client’s business and marketing strategy and then apply this understanding to manage the application and delivery of KBM’s services to the client.
The capability to span across direct marketing disciplines for the purpose of crafting differentiated and impactful solutions for the client’s marketing needs.
An understanding of the evolution of direct marketing practices coupled with the ability to link longstanding capabilities to new technologies and marketing channels. Particular emphasis is placed on experience with linking data practices to digital or online channels.
The ability to communicate across all levels of an organization effectively. This must include the ability to influence and reach consensus with key decision makers within the organization.
The ability to successfully grow an account and to manage the profitability of a large strategic account.
Five or more years in an account facing role for a mid-sized or large services firm preferably in an account director or senior consultative role.
The flexibility to change account assignments as client or organizational needs indicate that a reassignment is necessary.
Experience with a marketing services provider or agency is preferred
An advanced college degree with a business, marketing, information technology or mathematical (statistics) focus is preferred but not required.