The Account Director will be a key decision maker. He or she – in conjunction with the VP Client Partner – holds accountability for the health of those relationships. The Account Director needs to understand the client’s business, its engines of profitability, the competitive framework, the issues of the category, the politics of the client organization, and more. The Account Director will also focus on new business opportunities that regularly arise within the client’s portfolio of brands, working with cross-functional teams at Moxie to develop and present RFI/RFP responses.
The role of Account Leadership is to drive Moxie’s business forward and to provide alternative ways to innovate against the client’s objectives.
Major Tasks, Responsibilities and Key Accountabilities
Ensure the health of the pieces of business to which he/she is assigned (client satisfaction and profitability to Moxie) in conjunction with the VP Client Partner
Uncover opportunities and grow business through thought leadership, client/category expertise and consistent delivery of good work.
Manage formal client mapping process to broaden the agency’s purview/stature within the client organization
Work with Participant Intelligence (i.e., research) team to gather and distill information on the client’s business and industry.
Create presentations to communicate client and/or competitive intelligence - both internally and externally
Present key category and out-of-category best in class examples of innovation, programs and trends to inspire the internal team and clients
Showcase Moxie’s work internally and externally
Involve the marketing team to understand the work the team is developing and to determine its potential for external and internal use, including case study worthiness
Provide POV as the work goes into the engine at major milestones and when it becomes the final product to determine if it delivers on the objectives and strategy set forth initially.
This includes providing unadulterated feedback and input to the client on how it is being pushed through their organization.
Serve as ombudsman (i.e., intermediary between agency and client, representing the broad scope of interests) on the segments to which he/she is assigned
Investigate and assuage client concerns related to agency and work to resolve them with the appropriate cross-functional leads
Identify and communicate organizational or business roadblocks on client side running counter to agency interests
Spearhead integration/collaboration efforts with the wide range of partner agencies (including traditional, PR and consumer promotions agencies) to ensure that Moxie is working as a collaborative, proactive agency partner
Manage development of client presentations for new initiatives with cross-functional experts and present in conjunction with VP Client Partner and other team leads
Ensure agency personnel are updated regularly on client’s business
Support the VP Client Partner on the development of presentation materials for quarterly state of the business summits with full cross-functional team and present key findings related to his / her dedicated segments
Provide approvals on key initiatives, presentations and work output on his/her dedicated segments
Collaborate with Program Leadership (Moxie’s production unit) on statement of work development and upcoming work
Liaise with Sr. Program Leadership leads to ensure seamless hand-off of new initiatives when execution phase begins
Lead the development of Input Briefs for major initiatives
Develop cross-functional team through performance management and consistent feedback.
Promote an open working environment where opinions, views and ideas can be shared.
Contribute to a client black book with updated information- nuances, business challenges, competitive, engines of profitability (CRM tool- Salesforce.com)
Draft case studies leveraging insights and KPI data from other cross-functional teams (Analytics, Media, Planning)
Review/Draft Conference Reports for client meetings spearheaded by Account Leadership
Active involvement in Moxie, ZO and externally throughout the industry
Other responsibilities as assigned
Nature and Scope
Position reports to VP Client Partner, Account Leadership
This position may have direct reports and indirect reports
- May require minimal overnight travel (< 10%)
Years of Relevant Experience
8+ years of relevant experience – can include brand management, marketing, advertising, account management
4+ years of experience with team management & staff development
Knowledge, Skills, Abilities & Competencies
- Mix of traditional and digital background
- Mix of agency-side and client-side experience
- Branding as well as direct response experience
- Cross-functional experience (media, creative, technology, mobile, social, finance)
Enthusiasts of the brand and category to which they’re assigned
Must be passionate about advertising and the digital space
Embody a competitive spirit for both Moxie, our clients, and doing innovative work
Confident and authoritative while also genuine and authentic
Being able to form tight relationships internally and externally
Experienced and tactful communicator
Internally and Externally
Formal written, informal written, verbal
Ability to communicate complex information in easy-to-understand terms
Diplomatic in providing strong POV and making difficult decisions
Able to work with broad spectrum of people - senior to junior level, multiple mindsets
Experienced in crisis and issue management across multiple client levels
Skilled in presenting to senior level clients and large room of people
Can command the attention in a room
Ability to inspire people to do great work
Ability to sell a point of view or ideas through storytelling
Ability to manage multiple client levels and navigate different client agendas
Moxie Interactive, Inc. - 4 months ago
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