(VivaKi) - New York -
VivaKi is the strategic entity created by Publicis Groupe to leverage the combined scale of its media and digital operations, which represent nearly US $60 billion in global adspend and influence. VivaKi aggregates the marketplace influence of five autonomous brands, including two global media agencies: Starcom MediaVest Group and ZenithOptimedia; two leading digital marketing agencies: Digitas and Razorfish; and a premiere futures practice: Denuo. On behalf of its agency brands and their clients, VivaKi faces the market to help identify and build technology, message distribution, audience aggregation and content solutions for the future. Sitting at the core of VivaKi is the VivaKi Nerve Center, which serves as a think tank, R&D center and testing ground to activate new pathways for clients to connect with consumers in an increasingly digital world. VivaKi also includes a Talent & Transformation Practice, which leverages the scale of the VivaKi brands to develop and deliver tools and approaches designed to attract, develop, train, motivate and reward the world's best people.
About the Group:
Within the ever-evolving world of digital media, maintaining a strong working knowledge of the various technologies and products designed to collaborate, support, or even compete with today’s media agencies is challenging.
Whether it’s search, display, video, mobile, or other emerging digital media outlets, understanding what’s real and what is risky, what can scale and what can not, and what solves problems without creating new ones, are key to successfully navigating the landscape and developing meaningful, efficient, and effective media solutions for the agencies of the Publicis network. The Audience & Message Group within the Vivaki Nerve Center is challenged with creating display media solutions that can provide Vivaki agencies with competitive advantages in the marketplace. Our core responsibilities are to:
Create & Evolve a technological Platform that generates efficiencies in the procurement & optimization of digital display advertising
Assess & Integrate best-in-class technology partners to create unique Products that expand the platform strategically & create value
Cultivate & Share a center of operational Expertise for the execution and management of digital display advertising across the Publicis network
The Account Manager is responsible for all aspects of Audience on Demand campaign implementations. This involves maintaining the accuracy and organization of all bid management & trafficking processes and agency interactions related to assigned Audience on Demand campaigns. The ideal candidate will have prior online trafficking experience, strong analytical, writing and comprehension skills, and extensive experience with Doubleclick DART or similar campaign management systems. Prior experience with bid management platforms and active campaign optimization efforts is a plus.
But most importantly, they must possess a strong inner drive to redesign the digital media landscape, enjoy working with some of the finest minds in the industry, and truly be a part of something unique that will have a lasting impact on the Publicis network of agencies.
Understand and effectively communicate AOD’s value proposition, technology, and processes as related to the growth of current and prospective agency accounts
Execute and manage online media campaigns and programs for agency clients (e.g. auction/exchange based performance media, audience-based buying, remarketing campaigns).
Handle daily campaign maintenance including questions regarding tracking and status of various campaigns
Work with agency partners to ensure creative assets are scheduled
Trafficking of campaign tags into ad exchange environments
Work with media partners to ensure accurate platform implementation
Troubleshoot issues on all pre-production and live campaigns
Oversee and resolve weekly and/or daily campaign QA reports to ensure accurate campaign results and trafficking routines
Provide monthly auditing reports to Agency partners & actualize bill/pay systems when applicable
Four-year college degree, preferably in management information systems or related studies
Must have 1+ years of experience in DoubleClick DFA and/or Atlas DMT, as well as with rich media vendors such as Pointroll or Klipmart
Understanding of traditional and interactive media planning elements
Proficiency in Microsoft Office solutions
Strong analytical thinking and mathematical skills
Excellent communication and writing skills
Ability to organize and manage detail work
Interested candidates who meet the minimum qualifications for this position may apply by forwarding a copy of their resume to email@example.com
Please indicate the position title for which you are applying in the Subject Line.
Personforce - 2 years ago