Key Tasks & Responsibilities
Manage multiple advertiser and agency accounts, developing positive working relationships with the media buyers, planners and operations teams at these companies.
Leverage technical tools and quantitative data to research client programs as they run to ensure success, uncover problems, and measure results.
Prepare campaign progress reports, analysis and research leveraging Rocket Fuel data for presentation to clients both during and after campaigns.
Work closely with sales, marketing and product teams to support client proposal development.
Manage customer activity with CRM tools for maximum efficiency and visibility, with carefully executed follow-up to closure on open client issues.
Maintain client status documentation for use by Rocket Fuel sales/executive management.
Work with operations to assist with day-to-day operational processes including campaign set-up, receipt of creative or tags, trafficking, optimization and trouble-shooting.
Manage successful client deployments and ensure ongoing high client satisfaction and renewal.
Work closely with product and marketing teams to communicate root causes for customer success or failure, and drive requirements for product enhancement and development.
Follow (and provide input on) consistent processes for managing client success from signature of IO to billing.
Skills & Attributes
Proven experience in interactive ad sales or account management.
High degree of organization, creativity, self-motivation, and drive.
Familiarity with commercial ad serving platforms such as DoubleClick DART, Atlas, etc.
Eagerness to work in a start-up team environment that will be rapidly changing.
Willingness to do whatever it takes to get the job done.
Excellent oral and written communication skills.
Passionate about online media
5+ years experience in advertising sales or account management, preferably in online businesses.
Direct agency experience, either as customer, partner or employee is a plus.
BS or BA required.
Advanced degree desirable.
Rocket Fuel Inc. - 18 months ago