Acquisition Marketing Manager
Chitika - Westborough, MA

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At Chitika you have the opportunity to build a career, rather than occupy a job, among a group of smart, ambitious and driven colleagues who inspire one another to achieve personal greatness every day. We make decisions supported by data and are never satisfied with existing technologies. Be a part of a team that is always striving to go from “good to great” and motivated by the positive impact our products and services make on a global scale.

Chitika is looking for a talented Acquisition Marketing Manager to further develop and optimize our new publisher (a.k.a. affiliate) acquisition funnel.

As our Acquisition Marketing Manager, you should have significant and demonstrated experience in growing businesses through cost-effective acquisition, ROI management and forecasting. We're on the hunt for someone who can build strategies that span across SEM, online advertising, social media and affiliate programs. Someone who isn't afraid to roll up one's sleeves in order to execute! A day doesn't go by without you saying "let's test that." If you have the analytical chops to define KPIs, set goals, and compile reports and insights that tell a story, we want to hear about it.

First Projects include

revamp of Chitika Publisher Referrer Program

launch of outreach to new pubs and pub types: mobile, int'l

re-messaging of Apps program

creation of new acquisition methods including specialized landing pages, partners, etc

launch of new trigger email system (PAR and/or other)

Job Requirements

You have 3-5 years of experience managing customer acquisition efforts while achieving monthly, quarterly and annual revenue and ROI targets.

You’ve done some successful SEM and SEO, and have built and managed keyword portfolios successfully.

You have sufficient hands-on experience of affiliates and display advertising to improve current programs

You are always on the lookout to find, test and develop new acquisition channels.

You think in Excel and can talk through PowerPoint.

B2B marketing a must

Why Choose Chitika

Chitika offers an exciting opportunity for you to be a part of a leader in one of the fastest growing industries in the world. Chitika is dynamic, and our fast paced environment enables employees at all levels the opportunity to participate and contribute to multidisciplinary teams in a family environment.

If you are looking for a stable, successful and growing company that offers excitement, responsibility, innovation and encourages entrepreneurial attitudes then Chitika is the right place for you. Plus there is free food and drinks, an onsite Gym, excellent healthcare and we’ll even do your dry cleaning for you!