Administrator, Marketing Automation,
Patheon Inc. - Raleigh, NC

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Overall Purpose:

Position will be responsible for the design, development and implementation of digital marketing tactics and campaigns. The scope of responsibilities will include managing eMarketing projects, working on analytics to better identify our target client segments or to assess the return on digital marketing spend, managing databases in our CRM tool, developing concept and content for marketing materials. The Digital Marketing and Marketing Automation Specialist will provide production support to the marketing team, to ensure the successful execution of marketing processes including lead to sales automation, lead nurturing programs, email campaign testing and optimization.

Specific Duties
  • eMarketing projects – creation, strategy, reporting and database management within a specific marketing automation tool (Eloqua or Marketo) - 70%
  • Marketing analytics – Marketing analytics and closely measure performance, promotions and usability through weekly/monthly reports. - 15%
  • Review and maintian promotional materials inventory and digital materials - 10%
  • Social Media – nurturing the online community by encouraging participation, syndicating content across social media, etc. - 5%
  • Addition skills: a strong understanding of analytics, a natural and deep sense of curiosity and the ability to work/communicate through inter and cross department collaboration.
  • Other duties assigned
Qualifications:

Must Haves:
  • Bachelor’s degree in related field
  • 2+ years Marketing Automation system (Marketo or Eloqua) experience
  • 2+ years Salesforce.com experience
  • 2+ years Relevant marketing data analysis experience
  • 2+ years Experience in B2B Lead Nurturing practices
Wants:
  • Project management experience
  • Experience working with a CRM tool (SFDC preferred)
  • Significant experience with marketing automation platforms, Marketo or Eloqua
  • Prior history with planning, set-up, execution, and management of targeted email campaigns and lead nurturing programs
  • Fundamental knowledge of web analytics

Patheon Inc. - 19 months ago - save job