Advertising Account Executive Job
Time Warner Cable - Buffalo, NY

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Posting Job Title: Advertising Account Executive
Requisition #: 144430BR
Posting Location: Buffalo, NY, US
Area of Interest: Sales
Position Type: Full Time

Posting Job Description

Time Warner Cable Media currently seeks an Account Executive for our Sales Department. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:
Maintain customer satisfaction and accountability through consultative selling

Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business and servicing accounts

Expand sales footprint with existing and new accounts by introducing new products and services

Complete appropriate sales activity reports and forecasts as required

Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion

Maintains price and product integrity to ensure maximum company profitability

Initiate and devise client solutions and proposal ensuing realistic deliverables and profitability

Meet with key decision makers and develop advertising programs that target client specific needs

Prepare and deliver sales presentations to new and existing customers to drive new business as well as protect and increase existing advertising

Essential Job Competencies:
Digital

Understands how digital inventory is transacted

Knows how digital platforms work together

Deep market knowledge of online and digital marketplace:
  • National
  • Local
Competitive Landscape

Ability to explain complex digital media features in simple terms

Digital Engagement

Deep passion for emerging consumer habits and where consumers are moving/looking to meet their advertising and information needs.

Understand and has knowledge of how businesses consume and use social media.

Ability to accept and drive innovative advanced advertising/digital advertising solutions

Demonstrated comfort engaging with and selling first generation

Able to generate enthusiasm around TWCM digital solutions products

Market Knowledge

Continuously works to stay current and expand market knowledge of advertising

Demonstrates an understanding of how digital is influencing and changing traditional methods of marketing

Knowledge of and ability to apply online digital advertising and identify optimal product mix to meet customer needs.

Understands consumer research. Able to analyze, synthesize and communicate it to the client.

Understanding of the competition in the marketplace

opportunities among digital platforms & emerging products Technical Knowledge

Understands how advertisers use digital products and strategies to accomplish client business goals

Understands and demonstrates subject expertise in these digital products and strategies:

Search Engine Optimization

Social Network Marketing

Mobile Marketing

Emerging Digital Media

Online Advertising: Display, Rich Media, and Video

Location Based Technologies

Interactive Television

Education and Experience Requirements:
Bachelor's degree (B. A.) from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience. A minimum of 2-4 years experience in local broadcast, cable, on-line or print media sales with a minimum of two years experience in digital media required. Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment. Must be computer proficient in Word, Excel, and PowerPoint. Knowledge of advertising sales software preferred.

FCC Unit_TWC: ADNE
Controlling Establishment ID: 00341 - Latham

More on TWC:
Time Warner Cable provides generous benefits. Health care and retirement benefits are significant portions of the total compensation package at TWC, and we invest more in those benefits than most employers. In addition, we offer tuition reimbursement, adoption assistance, competitive paid-time-off programs, work-life resources, and discounted pricing on TWC residential products and services for employees within our footprint. Our hope is that, by providing our employees with rich and flexible benefits, we can help them take care of the people who matter most – at work and at home.

Time Warner Cable is an Equal Opportunity Employer M/F/D/V.

Time Warner Cable - 16 months ago - save job - block
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About this company
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Time Warner Cable (TWC) makes coaxial quiver. The company is the #2 US cable company, after Comcast, with operations in 28 states. Its core...