Advertising Account Executive Job
Time Warner Cable - Edgewood, KY

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Posting Job Title: Advertising Account Executive
Requisition #: 144090BR
Posting Location: Edgewood, KY, US
Area of Interest: Ad Sales
Position Type: Full Time

Posting Job Description

Time Warner Cable Media currently seeks an Account Executive for our Sales Department. Below please find a brief description of the essential duties and responsibilities required to function successfully in this position.

Essential Job Functions:

- Maintain customer satisfaction and accountability through consultative selling

- Engage in all stages of the sales cycle, from prospecting to developing customer rapport, closing business and servicing accounts

- Expand sales footprint with existing and new accounts by introducing new products and services

- Complete appropriate sales activity reports and forecasts as required

- Responsible for meeting and exceeding weekly, monthly and quarterly sales activity with focus on solution based selling and digital product inclusion

- Maintains price and product integrity to ensure maximum company profitability

- Initiate and devise client solutions and proposal ensuing realistic deliverables and profitability

- Meet with key decision makers and develop advertising programs that target client specific needs

- Prepare and deliver sales presentations to new and existing customers to drive new business as well as protect and increase existing advertising

Essential Job Competencies:


- Understands how digital inventory is transacted

- Knows how digital platforms work together

- Deep market knowledge of online and digital marketplace:

o National

o Local

o Competitive Landscape

- Ability to explain complex digital media features in simple terms

Digital Engagement

- Deep passion for emerging consumer habits and where consumers are moving/looking to meet their advertising and information needs.

- Understand and has knowledge of how businesses consume and use social media.

- Ability to accept and drive innovative advanced advertising/digital advertising solutions

- Demonstrated comfort engaging with and selling first generation products

- Able to generate enthusiasm around TWCM digital solutions

Market Knowledge

- Continuously works to stay current and expand market knowledge of advertising opportunities among digital platforms & emerging products

- Demonstrates an understanding of how digital is influencing and changing traditional methods of marketing

- Knowledge of and ability to apply online digital advertising and identify optimal product mix to meet customer needs.

- Understands consumer research. Able to analyze, synthesize and communicate it to the client.

- Understanding of the competition in the marketplace

Technical Knowledge

- Understands how advertisers use digital products and strategies to accomplish client business goals

- Understands and demonstrates subject expertise in these digital products and strategies:

o Search Engine Optimization

o Social Network Marketing

o Mobile Marketing

o Emerging Digital Media

o Online Advertising: Display, Rich Media, and Video

o Location Based Technologies

o Interactive Television

Education and Experience Requirements:

Bachelor's degree (B. A.) from four-year College or university; or 4-6 years related experience and/or training; or equivalent combination of education and experience. A minimum of 2-4 years experience in local broadcast, cable, on-line or print media sales with a minimum of two years experience in digital media required. Excellent communication, interpersonal, motivational and organizational skills required and ability to work independently and in a team environment. Must be computer proficient in Word, Excel, and PowerPoint. Knowledge of advertising sales software preferred.

Controlling Establishment ID: 00345 - Columbus 4th St

About this company
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Time Warner Cable (TWC) makes coaxial quiver. The company is the #2 US cable company, after Comcast, with operations in 28 states. Its core...