Integrated Marketing Director
Rodale Inc. - New York, NY

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Integrated Marketing Director

Rodale is seeking an Integrated Marketing Director to join its Corporate Digital sales team in NY. This position reports to the Executive Director of Digital Sales. The overall goal of the Integrated Marketing Director is to attract, maintain and increase advertising revenue from a multi-range of categories for Rodale’s largest accounts (both digital and print) through custom marketing programs.

Responsibilities include:
• Develop new programs, including researching budgets, producing timelines, working with partners and implementation of sold program
• Conceive ideas, craft integrated proposals, and present concepts to top Rodale advertising clients
• Create proposals in response to RFPs and proactively develop programs for potential advertisers
• Work closely with individual Rodale brand management teams, sales staffs and marketing staffs to effectively utilize Rodale brand assets
• Track program progress and prepare final reports for internal use and for clients
• Service the day-to-day needs of the corporate digital sales team, including creating and producing sales materials and tools
• Manage two full-time team members, as well as outside vendors, freelancers and production teams

About Rodale:

Rodale is a global media company with a heritage, mission, and authority dedicated to the health and wellness of the individual, community, and planet. Through a broad portfolio of leading media properties, Rodale reaches more than 70 million people around the world through multiple distribution channels, including magazines, books, online, mobile, e-commerce, direct-to-consumer, and video. The company publishes some of the best-known health and wellness lifestyle magazines, including Men’s Health, Prevention, Women’s Health, Runner’s World, Bicycling, Running Times, and Organic Gardening, and is the largest independent book publisher in the United States, with a collection of bestselling titles, including Al Gore’s An Inconvenient Truth, The End of Overeating: Taking Control of the Insatiable American Appetite, Eat This, Not That! and Flat Belly Diet! Rodale is also a leader in direct-response marketing and has more than 25 million active customers in its database. To learn more about Rodale, visit www.rodaleinc.com . We are proud to be an EEO/AA employer M/F/D/V.

Required Skills Ideal candidate will possess:

• College degree required
• 8+ years of marketing experience, plus strong digital and integrated experience
• Very strong communication, writing and presentation skills
• Strong organizational skills with attention to detail
• Facility with standard department software: Word, PowerPoint, Excel, Acrobat
• Detail oriented, organized and ability to manage multiple projects and priorities

Required Experience • 8+ years of marketing experience, plus strong digital and integrated experience (preferably within the publishing/media/entertainment industry)
• Very strong communication, writing and presentation skills
• Strong organizational skills with attention to detail
• Facility with standard department software: Word, PowerPoint, Excel, Acrobat
• Detail oriented, organized and ability to manage multiple projects and priorities