Agency Development Manager
Twitter - New York, NY

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As an Agency Development Manager at Twitter, you will play a key role in supporting agencies with best practices, education, API/technical support and research opportunities. You’ll help us develop strategic relationships, from the global holding company-level to individual agencies of all types (creative, media social, PR), to ensure that we deliver optimal value to agencies. We want agencies to innovate breakthrough programming featuring Twitter; the Agency Development Manager will play a critical role in arming agencies with the knowledge and tools to develop and sell in these ideas to their clients.

Serve as a liaison between agencies and Twitter to help them develop and build first class programs for brands

Explain and demonstrate how and why individuals use Twitter to help marketers identify and inspire authentic uses of Twitter for their brand or clients

Develop and conduct educational bootcamp-style training to inform about best practices for using Twitter. Work with agencies to uplevel their creative thinking and structure programs that deliver positive business impact for their clients

Work with agencies to document and merchandise innovative uses of Twitter: discover, catalog and 'case' great Twitter usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use Twitter

Provide an overview of the Twitter ecosystem, including owned- and operated-Twitter properties and third party products and services that rely on the Twitter API, e.g., power-user platforms, campaign management, and analytics services

Consult about use and set up of Twitter data, visualizations and other ways to display real-time Twitter activity within agency and brand environments

Advise agencies about programs and (re)structuring they might consider to increase the knowledge, or improve the performance, of their internal account teams

Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to Twitter and its Marketing and Product Development teams. Provide input to Product Marketing & Product teams about advertiser insights and needs for new products, features and solutions

Work with Product Marketing and Packaging teams on sales materials development

Partner with sales to develop agency support plans

Grow agency relationships to increase Twitter fluency and grow revenue across major accounts

Innovate Twitter-led programs that further build relationships and increase Twitter fluency among agencies


BA/BS degree preferred: Masters degree or equivalent experience a plus

8+ years marketing experience in an agency or media sales support function with a focus on emerging and social media

Demonstrated ability to think strategically about a particular industry and/or product set

Deep expertise in social media platforms, and demonstrated experience in Twitter best practices

Strong client-facing skills. Comfortable with presenting to clients and agencies—in both small or large groups

Familiarity with global agency holding companies and strong relationships across the agency landscape

Ability to partner within cross-functional teams

Ability to consult and bring ideas to the table

Strong teamwork and collaboration skills

Ability to build internal networks to accomplish goals through collaboration with resources across teams

Strong writing and copy editing skills

A self-starter who takes initiative and is action oriented

Can balance the need for quick turnaround with longer-term strategic efforts

Is flexible and can deal effectively with changes in priorities or ambiguity

Is driven and solution-oriented and can overcome obstacles to drive projects through completion

Comfortable with a fast-paced, always-on, start-up environment

Strong PowerPoint and Keynote skills

Alignment to Twitter’s vision and core values

About this company
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Here's less than 140 characters for ya: trivial texts or not, every one's all a-twitter about tweeting. Twitter operates a free...