Agency Development Manager
Twitter - New York, NY

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As an Agency Development Manager at Twitter, you will play a key role in supporting agencies with best practices, education, API/technical support and research opportunities. You’ll help us develop strategic relationships, from the global holding company-level to individual agencies of all types (creative, media social, PR), to ensure that we deliver optimal value to agencies. We want agencies to innovate breakthrough programming featuring Twitter; the Agency Development Manager will play a critical role in arming agencies with the knowledge and tools to develop and sell in these ideas to their clients.

  • Serve as a liaison between agencies and Twitter to help them develop and build first class programs for brands
  • Explain and demonstrate how and why individuals use Twitter to help marketers identify and inspire authentic uses of Twitter for their brand or clients
  • Develop and conduct educational bootcamp-style training to inform about best practices for using Twitter. Work with agencies to uplevel their creative thinking and structure programs that deliver positive business impact for their clients
  • Work with agencies to document and merchandise innovative uses of Twitter: discover, catalog and 'case' great Twitter usage stories and evidence that will help shape the agency, brand and media world's understanding of how brands can use Twitter
  • Provide an overview of the Twitter ecosystem, including owned- and operated-Twitter properties and third party products and services that rely on the Twitter API, e.g., power-user platforms, campaign management, and analytics services
  • Consult about use and set up of Twitter data, visualizations and other ways to display real-time Twitter activity within agency and brand environments
  • Advise agencies about programs and (re)structuring they might consider to increase the knowledge, or improve the performance, of their internal account teams
  • Ensure that agencies’ voice, opinions, ideas and feedback are being conveyed back to Twitter and its Marketing and Product Development teams. Provide input to Product Marketing & Product teams about advertiser insights and needs for new products, features and solutions
  • Work with Product Marketing and Packaging teams on sales materials development
  • Partner with sales to develop agency support plans
  • Grow agency relationships to increase Twitter fluency and grow revenue across major accounts
  • Innovate Twitter-led programs that further build relationships and increase Twitter fluency among agencies

  • BA/BS degree preferred: Masters degree or equivalent experience a plus
  • 8+ years marketing experience in an agency or media sales support function with a focus on emerging and social media
  • Demonstrated ability to think strategically about a particular industry and/or product set
  • Deep expertise in social media platforms, and demonstrated experience in Twitter best practices
  • Strong client-facing skills. Comfortable with presenting to clients and agencies—in both small or large groups
  • Familiarity with global agency holding companies and strong relationships across the agency landscape
  • Ability to partner within cross-functional teams
  • Ability to consult and bring ideas to the table
  • Strong teamwork and collaboration skills
  • Ability to build internal networks to accomplish goals through collaboration with resources across teams
  • Strong writing and copy editing skills
  • A self-starter who takes initiative and is action oriented
  • Can balance the need for quick turnaround with longer-term strategic efforts
  • Is flexible and can deal effectively with changes in priorities or ambiguity
  • Is driven and solution-oriented and can overcome obstacles to drive projects through completion
  • Comfortable with a fast-paced, always-on, start-up environment
  • Strong PowerPoint and Keynote skills
  • Alignment to Twitter’s vision and core values

About this company
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Twitter is an online social networking service that enables users to send and read short 140-character messages called "tweets"....