Alebassador, LA North, CA
North American Breweries, Inc. - Los Angeles, CA

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This position implements NAB’s on premise strategy against a specific list of targeted accounts within a marketplace for the entire NAB portfolio. Charged with increasing the availability and visibility of NAB brands, through obtaining specific objectives within each account, the Alebassador is expected to grow NAB’s volume, presence and influence in the on-trade. As a brewery field sales representative, the Alebassador is expected to be the authority on product knowledge, brand positioning and programming in the marketplace. The role will be responsible for bringing the brand strategy to life at the point of connection with the consumer while being open to relocation immediately if needed for the next business opportunity.


Visibility in the Trade

Make monthly account development calls on the assigned 100 on-premise accounts in assigned geography.

Secure specific tactical (visibility and availability) objectives to move account base from “non-buying” to “winning” as measured by NAB’s Merchandising Standards.

Visibility---Merchandise account base by securing point of sale placement to maximize brand awareness and product sales (per established merchandising standards).

Availability—Gain new points of product distribution for the NAB’s portfolio in both draft and bottle placement.

Maintain and develop relationships with key staff, management and owners at key on–premise accounts

Work within the assigned promotion budget maximizing promotional activity

Influence at Wholesaler

Develop and maintain strong, positive relationships with distributor sales personnel.

Work with wholesaler personnel to drive business targets while enlisting them to work on our behalf when on their own in accounts.

Establish self as the role model and mentor to the wholesaler for on premise standards

Brand Authority and Ambassador

Executing weekly on-premise promotions and periodic special events that generate brand awareness and consumer sampling, as well as new distribution at target accounts.

Execute promotional and special event activity weekly.

Execute periodic special events, festivals, and marketing programs to enhance the image and reputation of the brand in the market place, including, but not limited to:

Corresponding with potential and actual event coordinators

Set-up and breakdown events including all event equipment and display materials.

Attend events as a representative of NAB.

With the guidance of the District Manager develop the optimal approach for assigned area of responsibility, which will normally include:

Aggressively pursue new draft distribution.

Increase velocity (VPO) per outlet

Improve impact and placement of POS


Conduct a set number of Point of Connection Evaluations (POCE) per month

Perform a set number of promotions per month (includes on-premise bar promotions, beer festivals, special events, samplings, etc.)

Secure a set number of draft lines and bottle placements for the NAB portfolio within the account base

Secure placement of a set number of point of sale material within the account base

Grow account base total NAB volume at a targeted amount

Conduct a set number of wholesaler meetings/trainings on a monthly basis


Education: Bachelor’s Degree is required

Technical competencies (job related):
Advanced Microsoft Excel and Intermediate PowerPoint working knowledge required

Presentation skills including the ability to conduct creative and informative presentations for both on premise activities as well as wholesalers and retailers

Excellent business analytical skills

Sales management

Knowledge of company, state, federal regulations and franchise laws

Keen knowledge of US beer business and its practices

Action oriented

Trainer, motivator of people

Organizational and administrative skills

Strong interpersonal and negotiating skills

Must be able to relocate immediately based up on the business need and opportunities within the company

Must be a minimum of 21 years of age

Must hold a valid drivers license without any alcohol related offenses

Must be able to drive long distances regularly

Must be able to lift up to 125 lbs regularly

Lifts 35 lb. Cases, 165 lb. kegs and various point-of-sale boxes on a regular basis

Must be able to work outside of regular business hours which will include nights and weekends

Required Skills

Required Experience

About this company
North American Breweries, headquartered in Rochester, New York was formed in 2009 and is owned by Florida Ice & Farm Co. NAB owns and...