The Manager role is responsible for conceptualizing, designing & delivering marketing analytics spanning opportunity identification/quantification, segmentation/targeting, media/social analytics, website or online experience analytics, marketing analytics including Customer Relationship Marketing (CRM) evaluations and Customer Behavior Path measurement. The manager works closely with marketing/acct management, media, strategic planning and creative teams to plan, execute and evaluate a broad range of strategic marketing initiatives and programs. This role has significant client interaction thus requiring appropriate client management experience & skills.
Advanced knowledge of marketing/advertising/research principles
Advanced knowledge and applied experience in integrated, multi-channel marketing/advertising campaign tactics – including off-line and online/digital channels.
Guide and manage analytst/sr. analysts in performing extraction of data sets from multiple marketing/database platforms and perform hygiene and quality control steps. Data sources will include: web analytic tools, media analytics, customer databases, social listening tools, search tools, syndicated data, research & survey tools, etc.
Competency in analytic techniques such as: time series data analysis, segmentation, univariate & multivariate statistical analysis, various metrics and key performance indicators, research & test design, significance testing, variance and growth calculations, forecasting, return on investment.
Advanced knowledge of analytic solutions platforms and software
Expert skills in Excel functions: Pivots, advanced formulas/macros, multi-spreadsheet links
Oversee analysts/sr. analysts as they derive and write clearly articulated key findings and observations from analyzing various data sources.
Oversee development of analytical plans including proper selection of methodologies, techniques, KPIs and metrics.
JOB REQUIREMENTS & QUALIFICATIONS
Minimum 4 years of experience in marketing analytics
Minimum 4 years of experience with digital-specific analytics – both media drivers and site analytics.
Manage a team of 2-4 analysts/sr. analysts
Advanced knowledge of media & web site analysis tools and vendors, including both quantitative tracking and research methodologies (DART, Google Analytics, SiteCatalyst, comScore, Dynamic Logic, etc.)
Experience in scoping, pricing and staffing analytic engagements.
Exceptional analytical and critical thinking skills.
Ability to work in a fast-paced and collaborative working environment
Strong verbal and written communications
Proactive, outgoing and can work collaboratively with cross-capability team members
EDUCATION & QUALIFICATIONS:
OTHER INFORMATION (Does the position require travel? Unusual hours?)
- Bachelor’s degree (B.A. or B.S.) or equivalent in Statistics, Finance, Mathematics, Accounting, Computer Science, Decision Science, Economics, Information Management Studies, Integrated Marketing Communications, Bio-statistics, Bio-informatics, Psychology, Sociology.
- Marketing or Business coursework is required.
- Coursework in Statistics, Calculus, or Advanced Math is desired.
- Masters or MBA a plus.
- Advanced knowledge and competency of Excel, Word and Powerpoint.
- Knowledge of one of the following: SAS, SPSS, SQL, Java, HTML/XML.
- Must be able to travel domestically to client and partner locations (estimate: 20-50%)
- Certain projects/engagements may require working weekends
Draftfcb - 16 months ago
Subsidiaries of this company come between brands and the general public. The Interpublic Group of Companies is one of the world's...