Summary of the Analytics & Insights Group
The Analytic and Insights group provides leading-edge expertise, methodology and delivery of media and marketing measures and analysis. The team is responsible for deriving consumer and marketing insights and recommendation that are both strategic and tactical on optimizing current and future cross channel media plans.
Summary of Specialist Role
Specialists are exposed to a range of clients, projects and responsibilities. You will be working with a team of talented individuals in Analytics, Media, Strategy and Creative to help drive results for our clients. You will be responsible for aiding, guiding and training Analysts as well as analyzing and crafting insights. Your activities will include:
Work alongside thedigital media team to design measurement plans that align with client goals and objectives
Design and perform analysis, interpreting results and synthesizing recommendations.
Deliver reports to gauge effectiveness of digital media advertising programs including: search engine marketing, display, mobile, social, video, etc.
Monitor and analyze performance through campaign dashboards and readouts, provide strategic optimization recommendations
Work with internal Artemis team to expand usage of tool and develop new analysis
Monitor and analyze advertising campaign performance and provide strategic insights and optimization recommendations.
Work with media team to assess the campaign’s technical measurement and data requirements (e.g., site tagging, Web analytics coding)
Analyze site behavior using Web analytics tools to determine areas of site improvement
Provide input into test and learn programs and opportunities
Identify analytics up-sell opportunities within clients, including Web analytics and landing page testing.
Conducting primary and secondary research on best practices and market trends
Contribute to the company's knowledge base by creating and sharing case studies, POVs and seminar/conference summaries.
Our Specialist come from various backgrounds, with analytic experience. They bring qualities such as intellectual curiosity, problem solving skills, determination, and creativity to our client work
We seek highly motivated individuals with a strong record of academic and/or professional achievement
2-5 years of online media and creative measurement experience preferred or business experience working in an account services industry such as Management Consulting, Marketing, Advertising, Interactive Consulting, or finance
Bachelor’s degree in Marketing, Business, Finance, Statistics or Economics
Strong quantitative and research skills with proven ability to demonstrate data collecting, analyzing and interpretation capabilities
Excellent organizational and communication skills
Excellent understanding of digital media planning and buying preferred
Expertise collecting, analyzing and synthesizing online advertising performance metrics
Strong ability to measure and optimize advertising campaign placed on behalf our clients
Proficiency with ad serving and rich media tools, e.g., DoubleClick DFA and Atlas
Strong working knowledge of MS Office, especially Excel.
Experience with Web site analytics tools such as Omniture and Google Analytics, a plus.
Experience working with resources such as TNS, comScore, Dynamic Logic, and other research/planning tools, a plus.
Most Specialists require 1.5- 3 years in the role to acquire the skill set and be ready to take on a management role within the team. The length of time in the specialist role will depend on prior experience and performance. After this period, analysts typically get promoted to the Supervisor role where they are given greater responsibilities, they are responsible for managing a team, deliverables and are held as the point person to answer data and performance based questions results internally and to clients.
Havas Media - 21 months ago
Havas Worldwide, formerly known as Euro RSCG Worldwide, is the largest unit of the Havas global advertising group. Havas Worldwide is an...