Application & desktop usage Analytics and Service Delivery technology
Xtra Effort Solutions - New York

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Value Proposition:
a) Optimize applications and desktop technologies for user productivity, scalability, performance, cost savings and efficiency

b) Intelligently identify what applications to virtualize or migrate to the cloud

c) Improve IT service delivery, including the unification and provisioning (applications and desktops) of virtual, physical, web and cloud services.

Technology : informs what applications and devices installed across the enterprise are being used, and enables IT executives to keep ahead of service agreements and control costs (desktop and provisioning), i.e. which desktops and applications are under-utilized? Make better decisions on technology selection, desktop and application deployment, and capacity planning based on user
consumption patterns

Technology is sold to Dir/VP of IToperations, data center, IT asset management and IT finance

Channels partners include companies as large as Deloitte, and as small as 10 - 40 person boutique IT consulting companies

Alliance Partner : Microsoft

Regional teams include Sales Director, Channel Manager, Inside sales, and a Sales Engineer.

Why this company and role are compelling.

The growth of virtualization requires knowledge of enterprise usage and consumption patterns (especially data storage) to help plan what, when, and where to virtualize in a manner that is most cost effective

Huge market segment: Enterprises are moving away from Windows XP and need knowledge about what desktop applications are being used to help determine where new hardware and OS
investment are required.

The competition only informs of application compatibility, not usage.

Private cloud growth requires knowledge about what cloud configurations are required to meet each applications needs, including user location, security, cost, and performance.

According to Gartner, they are only one of three companies including VMware and Citrix to provide this information . but the only company that can gather this data and make
recommendations across heterogeneous stacks.

Products require little training or professional services

American VP of Sales and Marketing was recently responsible for the success of another high growth enterprise technology company with a channel model (acquired
by another company for very favorable terms). He is from this specific market segment
and has deep channel knowledge and technology subject matter authority

Equity is noteworthy and non-diluted

Desired Skills & Experience

All new hires' primary motivations should be to be part of a high growth business, a hot market segment, a top notch team, and a highly competitive technology solution.

Suitable candidates have worked within the IT usage management or virtualization segment (i.e., Flexera, Appsense, Scalable, Lakeside, Liquidware, AppDNA, Citrix)

Company

50 employees

Recent winner of best VDI product award

Started in 2008

Spun out of a ten year consulting firm with deep expertise in the Service Delivery
segment

$10m+; private investment from sources with deep pockets and a
significant commitment to this business

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