CSM Corporation, a leader in the hotel industry is looking for a dynamic leader to fill the Area Director of Sales role, responsible for driving initiatives to bring in new business at three of our properties in the Eden Prairie suburb of Minneapolis, MN. The properties include the following;
The Residence Inn by Marriott
SpringHill Suites by Marriott
TownPlace Suites by Marriott
The Area Director of Sales position is primarily responsible for;
•Overall sales and marketing efforts of assigned hotels.
•Using sales skills to drive revenue, maximize profit and ensure quality.
•Effective management of assigned staff to ensure achievement of overall financial results, guest satisfaction and positive employee relations.
ESSENTIAL DUTIES AND RESPONSIBILITIES
1.Sales: Accountable for aggressively pursuing business revenue goals (rooms, catering and meeting room revenues) and achieving established Personal Performance Expectations for self and team. Responsible for soliciting transient and group demand generators to capitalize on revenue opportunities. Uses expertise to advise and implement changes to sales and marketing efforts based on sales and guest comments.
2.Marketing and Public Relations: Develops, implements, and maintains a comprehensive business plan that defines hotel marketing, sales, eCommerce, social media and public relations objectives in a manner designed to develop leads and maximize sales potential and supports financial goals. Proactively positions and markets the hotel by effective revenue/yield management to achieve maximum hotel profit.
3.Cost Control: Responsible for management of sales, marketing and catering (if applicable) expenses to maximize profitability for each hotel, and increase return on investment. Responsible for overseeing labor management at assigned hotels. Follows CSM procurement guidelines and applies good business judgment. Responsible for the preparation and management of each sales department’s budget. Manages and maintains company assets to stay within budget guidelines and prolong the life of company resources.
4.People Management: Responsible for interviewing, hiring, coaching, discipline and development of assigned employees. Evaluates staff performance and takes appropriate corrective action as needed to hold sales employees accountable. Motivates staff by setting goals, providing ongoing feedback, and rewarding/recognizing employees.
5.Guest Service: Accountable for client satisfaction by developing and maintaining long-term, value-based client relationships. Ensures effective communication of client needs from sales to appropriate operational departments. Resolves complaints and concerns in courteous and friendly manner, focuses on service recovery when applicable. Works side by side with each hotels sales staff to train and model appropriate selling techniques and guest service standards.
6.Technical Acumen: Responsible for utilizing sales tools/systems to accurately identify, report, forecast and communicate sales data. Ensures integrity of sales data by documenting information in Delphi on a daily basis. Utilizes sales tools, reader boards and other market intelligence (i.e. HIS, Hoteligence®) to drive business.
7.Training: Responsible for ensuring that the ongoing training of sales employees is conducted and that training records are maintained. Analyzes quality issues, identifies training needs and ensures implementation to improve results. Utilizes available resources and adheres to CSM training policies. Ensures all CSM, brand, and department specific training requirements are met.
8.Safety/Risk Management: Ensures a clean and safe work environment at each hotel is maintained per CSM, brand, local, state and federal regulations. Follows all CSM procedures for guest/employee incidents.
9.Self/Workload Management: Responsible for effective self/workload management. Demonstrates clear written and verbal communication skills. Promotes collaboration and positive, professional work environment. Attends all position related meetings to ensure proper communication/planning occurs. Adheres to all CSM Standard Operating Procedures.
Education: High school diploma or GED required. College degree or equivalent experience preferred.
Experience/Knowledge/Skills/Abilities: 5+ years of hotel sales experience and 2+ years managing direct reports required. Must be detail oriented, have ability to communicate well with all levels within and outside the organization, and be able to problem-solve with employees and guests. Must be able to manage multiple priorities in a fast-paced environment.
Physical Requirements: Ability to lift, push and pull up to 20 pounds on an occasional basis.
CSM Corporation - 10 months ago