Art Director
Kellwood Company - New York, NY

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The web art director will own all website content and aesthetic, and will be responsible for maintaining the integrity and creativity of the brand online.

Responsibilities:
  • Oversee aspects of the brand art direction, photography and creative assets across the website, digital and print
  • Art direct and design all artwork, including website graphics, email campaigns, social media, video, direct mail, in-store graphics, presentations, print collateral and motion graphics
  • Concept seasonal campaigns and photo-shoot concept planning, including research, presentation, location scouting, on-set art direction, etc.
  • Collaborate with marketing team to develop creative concepts utilized across all communication touch points that will continually reinforce the brand and move it forward; execute these ideas in all web communication
  • Collaborate closely with Creative Directive and other Art Directors
  • Supervision of all pre-and-post-production work, managing quality, standards and process
  • Responsible for the overall creative calendar, managing deadlines and resource management
  • Translate strategies into compelling and innovative creative that engages the customer, drives traffic and continues to build the brand’s relevance and desirability
  • Conceptualize, brainstorm and execute collateral and branded platform ideas that bring the brand to life
  • Own assigned projects from initial concept to completion
  • Liaison with other departments such as PR, Showroom, etc. to execute branded events and produce branded collateral
  • Partner with the on-set producer to oversee photo-shoots, hair, make-up, models to ensure look and feel is consistent and accurately represented
  • Proven ability to manage relationships and drive process
  • Self-motivated and team oriented
  • Must be able to troubleshoot and be solution oriented
  • Must be able to thrive in fast-paced, high volume environment
  • Create and manage the visual vocabulary documentation, style guide, and template layouts for the brand across all channels
  • Ensure the brand vision is consistently translated in all graphics and images.

Qualifications:
  • Expert in Photoshop, Illustrator, InDesign, HTML and interactive design
  • Expert in new media – social networks, mobile apps, tablet apps, etc
  • Strong graphic design and typographic skills
  • Ability to concept editorial content & art direct photo shoots
  • BFA in Graphic Design or similar discipline
  • Must have at least 5-8 years of interactive experience including e-commerce, experiential design and apparel online branding
  • Knowledgeable on current trends in web design and photography
  • Must be able to take on large scale branding ideas and executions.
  • Fashion experience or background desired
  • Expert in the web, graphic design, typography, site infrastructure and the brand
  • Expert knowledge of print production is a plus
  • Experience art directing direct to consumer catalogs is a plus
  • Highly motivated, collaborative, a conceptual thinker
  • Strong communication and interpersonal skills

Kellwood Company - 18 months ago - save job - copy to clipboard - block
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Who would be one of the leading US apparel makers? Kellwood would. The firm generates most of its sales from women's wear, including...