SCOPEThe Arts Marketing Program Coordinator will be responsible for programmatic support for the National Arts Marketing Project (NAMP), a program of Americans for the Arts. NAMP helps arts organizations acquire and implement sophisticated marketing, technology and entrepreneurial skills that in turn help increase earned income through greater audience engagement. The Arts Marketing Program Coordinator will work with the Arts Marketing Manager in enriching the following three facets of NAMP: |
•Provide support in developing the annual NAMP Conference. The Conference provides real time access to new marketing research, audience engagement strategies, and live networking opportunities to over 600 attendees from across the United States.
•Serve as primary content manager for NAMP†s suite of online programs and resources on www.artsmarketing.org. This position is also responsible for posting relevant content to social media channels.
•Assist in the development and implementation of our newly revamped regional marketing workshops program. These customized trainings fulfill the need of in-person education in a location that may not be the host city of the NAMP Conference. KEY DUTIES AND RESPONSIBILITIESOnline Services
•Upload, maintain, and update content for the NAMP Conference and Annual Convention websites including, but not limited to: schedule, speaker information, session details, preconference and post-conference information, travel and housing, and registration information.
•Continually populate ArtsMarketing.org with fresh and relevant content such as featured articles; offsite articles; monthly NAMP Radio Episodes; 4 annual e-books; videos; and monthly profiles in creativity.
•Work with the Marketing, Communication and Technology department on meeting deadlines for the organization of content.
•Drive traffic to Artsmarketing.org by distributing regular newsworthy e-blasts.
•Meet annual revenue goals associated with selling online advertising on ArtsMarketing.org; liase with the web team to ensure online ads are correctly placed; invoice clients and deliver click-through reports.
•Regularly update the NAMP Facebook and Linkedin pages.
•Manage webinar set up, registration, and staff trainings for one-off internal webinars.
•Contact and engage potential instructors for 4 arts marketing and audience engagement webinars per year and assist with the development of the Arts Marketing Digital Classroom.
•Assist with marketing efforts for arts marketing webinars to the field via e-publications, listservs, and social networking platforms.NAMP Conference
•Act as program support for the National Arts Marketing Project Conference.
•Organize and track the intake and review process for an annual call for proposals.
•Manage the Dine-Around program; enlist facilitators; liaise with the conference hosts for restaurant selection; manage onsite sign up and reservations. Manage the one-to-one coaching program associated with the NAMP Conference, including sign ups, coach selection, and scheduling.. Ensure correct data entry of Conference speakers in the Americans for the Arts NetFORUM database and Drupal-based website; Ensure transparency and timeliness in the speaker and session entry process. Ensure database(s) maintenance of appropriate mailing lists as they relate to Conference registration.
•Assist with the development of communications strategies to support Conference goals and increase visibility.
•Post presentations on artsmarketing.org post-conference. National Arts Marketing Project (NAMP) Regional Workshops
•Assist with the development and implementation of the newly designed nonprofit marketing training workshop program: set up travel and housing for speakers; liase with clients for onsite setup; respond to general mailbox inquires about the program; keep an organized manner of any correspondence; update website with new faculty members and descriptions.
•Support overall program quality by giving input to initiatives relating to program marketing, systems, curriculum and faculty.
•Build relationships with faculty and prospective clients as needed.
•Coordinate program evaluation by collecting, distributing and tracking evaluations and surveys to clients and participants post-workshop.Additional Program Support
•Draft copy for print and e-publications such as the ArtsLink, Monthly Wire, and artsmarketing.org e-blasts.
•Assist with intern recruitment and supervision by articulating expectations, displaying model behavior, maintaining open lines of communication and being clear about roles and relationships
•Establish and maintain a database of online resources and artsmarketing.org contributors. Stay current on management, leadership and marketing and other news, as it applies to arts & culture, technology, business development, and audience engagement.QUALIFICATIONS
•Bachelor†s degree or equivalent experience required.
•Knowledge of Microsoft Suite, Adobe Suite, Drupal, and social media outlets including Facebook, Twitter, Pinterest and Instagram. Polished writing skills and the ability to compose long-form writing, promotional language, blog entries, and social-media appropriate content (writing samples required).
•Strong oral communication skills and ability to foster positive relationships with internal staff, NAMP Conference speakers/attendees, and workshop clients.
•Ability to identify potential workshop and advertising leads and think strategically.
•Knowledge of trends in marketing, design, social media, and technology.
•Database management experience preferred (NetFORUM).
•Sales experience preferred to help meet online advertising revenue goals.
•A positive attitude and an earnest interest in providing good customer service to our members and partners.
•Strong organizational skills, an ability to handle multiple projects, and work well with others.
•Ability to work independently.
The mission of the Arts & Business Council of Americans for the Arts is to stimulate partnerships between the arts and business that...