Assistant Account Executive, PR
Grey New York - New York, NY

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Grey has spent almost 100 years mastering the art of fame and perfecting the science of fortune. It's part of our culture, and it permeates every aspect of our work. From the E*TRADE Baby, to CoverGirl Ellen DeGeneres to the Russian oligarch’s petite lap giraffe for DirecTV, among others, we’ve helped create pop culture sensations, and more than 90% of our clients reported positive sales growth — famous and effective. Since moving to award winning, LEED gold-certified new offices in New York’s Flatiron District, Grey has grown dramatically, increasing our client list by 50% and equally growing our number of employees. Our reputation for smart, nimble thinking behind our famously effective work continues to grow as well: Grey is the only agency to be named one of Fast Company’s “50 Most Innovative Companies in the World” two years in a row. By every measure — growth from existing clients, new business success, a soaring creative reputation — Grey’s performance has never been better. At the heart of that success is the continued infusion of the industry’s top talent. We’re looking to continue both trends — best year, top talent — this year and beyond.

About Grey Alliance:

Grey Activation + PR is based in Grey's global headquarters in New York City and has a proven track record of creating famously effective non-traditional marketing and public relations campaigns that move the needle, reach multiple audiences, impact pop culture, and get talked about. We represent brands across a variety of categories including consumer packaged goods, beauty, consumer electronics, fashion, personal care, QSR and entertainment, among others. Our focus is on creating big brand building solutions that amplify Grey’s above the line efforts. We also represent several clients outside of the Grey family and provide them with integrated marketing and PR services. Our core practice areas include events, experiences and grassroots media; strategic partnerships; entertainment, influencer and celebrity programs; consumer promotions; and public relations.

About the Position:

We are seeking a junior publicist with 1-3 years of experience focusing on lifestyle, technology or entertainment clients. This individual should have passion for the ultimate goal – securing media coverage as it relates to clients’ overall marketing strategy. Whether pitching desk sides, managing media lists or brainstorming launch event concepts – this individual should exude a maturity beyond their years and be a total go getter.

Working on a number of PR retainer clients, he/she must have the ability to manage simultaneous projects at once. The role will report to our Vice President of PR as well as additional senior members of the PR team. This person must think strategically and offer creative ideas and solutions to build our clients’ businesses.

Responsibilities include but are not limited to:
  • Support the day-to-day account management of PR outreach, managing status reports, measurement, billing and other daily account maintenance projects

  • Assist in implementing a PR strategy for retainer clients with proactive and reactive PR outreach

  • Lead competitive research and analysis reports

  • Network on behalf of clients and the agency

  • Assist in all PR-worthy activations – events, talent deals, partnerships, sponsorships, promotions, digital initiatives

  • Support VP and agency’s senior executives in new business pitches and PR strategy development

  • Contribute to overall Grey and Grey Alliance agency culture

Excellent written and verbal communications skills are crucial, as is deep knowledge of and passion for pop culture and the PR, advertising, media and marketing agency world. Social media experience and understanding is a BIG plus. Creativity, teamwork and strategic integrated thinking will allow for this individual to truly grow within the position.

Ideal candidates have 1-4 years of experience at a PR agency or brand. Salary range depends on level of experience. Timing is immediate.

To apply directly, please visit our career website at www.grey.com/newyork

Grey Group is an equal opportunity employer M / F / D / V.

Grey New York - 21 months ago - save job - block
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