Assistant Creative Director Healthcare
The Woods Group - New York, NY

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RESPONSIBILITIES
  • Create marking plans and lead execution for all copy-driven initiatives in support of overall corporate marketing strategy
  • Partner with the Assistant Art Director to create and implement effective, creative, advertising solutions consistent with branding for healthcare initiatives
  • Work closely with the copywriting staff to develop copy that reflects the corporate brand and image
  • Guide the development of presentations, speeches, talking points and FAQ’s on a wide range of marketing and promotional activities
  • Collaborate with program stakeholders, including account managers, to determine the direction and message of marketing strategies and copy
  • Create and implement innovative communications plans to educate and engage target audiences
  • Maintain an awareness of “best practices” in advertising, direct marketing and creative services.
REQUIREMENTS
  • Bachelor’s degree in Journalism, English, Communications, or related
  • Minimum 8 years of marketing communications experience, including 5 years of supervisory experience
  • Background in managed care or the healthcare industry strongly preferred
  • Advanced Microsoft Word, Excel, PowerPoint, Access, Project and Visio skills
  • Basic Sharepoint and Adobe Creative Suite and intermediate Adobe Acrobat skills
  • Excellent writing, editing, verbal, and direct marketing skills
  • Excellent project management skills and ability to work independently
  • Strong interpersonal and collaboration skills with team mindset
  • Experience as a direct marketing copywriter/supervisor in an agency or corporate environment
  • Proven creative experience targeting marketing messages to a variety of audiences
  • Demonstrated experience working with diverse employee groups, assessing audiences, writing for a variety of audiences, and knowledge of advanced direct marketing copy strategies

The Woods Group - 16 months ago - save job - block
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About this company
The Woods Group is an executive search firm, focusing on positions in New York, New Jersey and Connecticut, as well as nationwide. We...