Assistant Creative Director Healthcare
The Woods Group - New York, NY

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RESPONSIBILITIES
  • Create marking plans and lead execution for all copy-driven initiatives in support of overall corporate marketing strategy
  • Partner with the Assistant Art Director to create and implement effective, creative, advertising solutions consistent with branding for healthcare initiatives
  • Work closely with the copywriting staff to develop copy that reflects the corporate brand and image
  • Guide the development of presentations, speeches, talking points and FAQ’s on a wide range of marketing and promotional activities
  • Collaborate with program stakeholders, including account managers, to determine the direction and message of marketing strategies and copy
  • Create and implement innovative communications plans to educate and engage target audiences
  • Maintain an awareness of “best practices” in advertising, direct marketing and creative services.
REQUIREMENTS
  • Bachelor’s degree in Journalism, English, Communications, or related
  • Minimum 8 years of marketing communications experience, including 5 years of supervisory experience
  • Background in managed care or the healthcare industry strongly preferred
  • Advanced Microsoft Word, Excel, PowerPoint, Access, Project and Visio skills
  • Basic Sharepoint and Adobe Creative Suite and intermediate Adobe Acrobat skills
  • Excellent writing, editing, verbal, and direct marketing skills
  • Excellent project management skills and ability to work independently
  • Strong interpersonal and collaboration skills with team mindset
  • Experience as a direct marketing copywriter/supervisor in an agency or corporate environment
  • Proven creative experience targeting marketing messages to a variety of audiences
  • Demonstrated experience working with diverse employee groups, assessing audiences, writing for a variety of audiences, and knowledge of advanced direct marketing copy strategies

About this company
The Woods Group is an executive search firm, focusing on positions in New York, New Jersey and Connecticut, as well as nationwide. We...