Assistant, Digital Planning
Carat International, Ltd - Detroit, MI

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The Assistant, Digital assists in the planning, implementing and maintaining of media campaigns across multiple channels. As an entry level position, t he Assistant, Digital position represents the start of a media career and is highly supervised by an Associate, Digital.

This position is essential in the day-to-day tactical management of the media account and requires an individual that works well in a team-based, fast paced, detail-oriented environment. While advanced Media thinking is not expected, the successful Assistant, Digital is resourceful and demonstrates the initiative to participate in advanced projects.

The Assistant, Digital position is training-intensive. Aptitude for learning new skills (both technical and organic) and procedures is essential. The Assistant, Digital is expected to be an active participant, increasing participation over time in the position. The Assistant, Digital is also encouraged to contribute ideas and insights that will benefit our clients.

KEY AREAS OF RESPONSIBILITY

Responsibilities include, but are not limited to:

Media Planning and Execution:
  • Utilize syndicated planning tools to run reports, create rfp partner lists and develop insights
  • Run and maintain competitive spending reports, and execute baseline assessments of data
  • Help to create and send questionnaire/RFP to appropriate sites
  • C ollect RFP responses from sites (follow up with sites who haven’t responded) and helps to analyze proposals
  • Generate insertion orders within Mediavisor tool to reserve advertising space, fax them to sites and confirm receipt of all
  • Create and maintain records of plans, insertion orders, schedules, contracts, etc.
  • Reconcile billing discrepancies and process all invoices for payment
  • Assume ownership of monthly forecasting spreadsheets and billing sheets
  • Help to set up 3 rd party ad server/tracker system: follows through to ensure sites are enabled and all materials are received from creative agency
  • Traffic creative through client/agency and site
  • Assist Planners in tracking/evaluating campaign effectiveness with post analysis reports
  • Assist Planners in the creation of client reporting; weekly and monthly
  • Maintain 3 rd party ad server/tracker revisions throughout campaign
  • Handle daily campaign maintenance including questions regarding creative, 3 rd party ad servers, tracking and trafficking
  • Ensure all campaigns are tracking to full delivery
  • Confirm digital campaigns are on budget
  • Assist in the evaluation of media opportunities
  • Field incoming proposals/phone calls from site/sales representatives
  • Develop a knowledge of online planning/research tools
  • Demonstrate multi-tasking ability, keep multiple projects on-track, structuring and executing work
  • Other responsibilities as needed; assembly of presentation materials, client binders, meeting setup and other administrative tasks
Client & Internal Relationships:
  • Support Planners in preparing and delivering work to clients and colleagues
  • Work with Billing department to confirm receipt of invoices and that invoices are correctly reconciled
  • Manages internal/client status reports
  • Attends all status meetings when appropriate
  • May be responsible for informing clients/planning staff of new opportunities or issues
  • Manage relationships with external client vendors
  • Participates and contributes in face to face client meetings
  • Engages with all work-related contacts in a professional & respectful manner
  • Possesses mature and professional business acumen in personal and written communications
Strategic Thinking & Leadership:
  • Keeps current with market research (industry periodicals, email newsletters, websites)
  • Demonstrates active listening skills and ability to apply learnings over time
  • Recognize potential issues and problems, know when to escalate and propose solutions, where possible
  • Takes clear ownership of assigned tasks
Communications Skills:
  • Expresses oneself clearly and concisely in oral communications
  • Writes in a clear, compelling and concise manner
  • Organizes ideas and information logically and sequentially

EXPERIENCE/KNOWLEDGE REQUIRED:
  • Bachelor’s Degree
  • 0- 2 years industry experience
  • Strong math and analytical skills
  • Strong interest in and familiarity with digital media (internet, mobile, gaming)
  • Desire to learn about interactive media
  • Advanced computer skills (MS Word, Excel, PowerPoint)
  • Ability to learn server-based software and tools

Carat International, Ltd - 14 months ago - save job - block
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