Assistant Digital Media Planner
Mindshare - New York, NY

This job posting is no longer available on Mindshare. Find similar jobs: Assistant Digital Media Planner jobs - Mindshare jobs

Organization Level: Associate (Assistant Digital Media Planner)
Functional Role: Digital
Reports to: Senior Associate, Digital
Experience: 0-1 year

Company Overview:

Mindshare is a global media and marketing services network with billings in excess of $27.6 billion (source: RECMA). The network consists of 115 offices in 82 countries throughout North America, Latin America, Europe, Middle East, and Asia Pacific, each dedicated to forging competitive marketing advantage for businesses and their brands. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.

Job Overview:

The Associate, Digital will work within a planning team to accomplish marketing and promotional objectives. This is an entry level position and the Associate will assist Senior Associates and Managers in the preparation of budgets, reports, spreadsheets, and media proposals. This person will also resolve billing discrepancies. The Associate is also responsible for expanding his/her knowledge base in preparation for promotion. This growth should be clearly visible within the 10-12 months as an Associate.

Job Responsibilities:

• Assists in maintaining budget updates and spreadsheets
• Assists in maintaining flowcharts and plans
• Inputs data into Donovan and Atlas
• Writes POV’s
• Resolves discrepancies within a billing process
• Assists in trafficking, tracking and reporting of online campaigns
• Writes budget reports on whether funds were appropriately spent and if the existing budget is at an expected level
• Writes competitive analysis to get a sense of where the competitors are advertising and how much they are spending
• Develops media delivery analysis
• Develops agency point of views on media opportunities for submission to the client
• Confers with the client, account team, production and traffic to meet marketing goals
• Develops media plans that specify which forms of media will be used to effectively reach the target audience
• Studies demographic data and consumer profiles to identify desired target audiences for specific media vehicles, including lifestyles and psychographics
• Performs various calculations to identify the usefulness of different media plans

Job Skills & Requirements:

• Bachelor’s degree, preferably with a concentration in advertising, marketing, business administration, and communications
• Although no media planning experience is required an internship with an advertising/media agency is strongly preferred
• Basic Knowledge of Media
• Excellent verbal and written skills
• Comfortable working with budgets and numbers
• Strong quantitative and analytical skills
• Exceptional organizational skills, multi-tasking capabilities and detail oriented
• Computer literate with proficiency in Excel, Word and PowerPoint
• Strong communication and people skills; positive attitude and team player
• Prior Knowledge of Media Tools and Donovan Data Systems is a plus but not required

Mindshare - 16 months ago - save job - copy to clipboard - block
Recommended Jobs
Assistant Planner, Digital
Horizon Media, Inc. - New York, NY
Horizon Media, Inc. - 6 days ago

Associate Media Director, Global
Carat International, Ltd - New York, NY
Carat International, Ltd - 6 days ago

Media Planner
Campbell-Ewald - New York, NY
Campbell-Ewald - 20 days ago
About this company
25 reviews
Mindshare USA, doing business as Mindshare North America, is a leading media planning and buying organization serving clients in the US and...